Antique, 1

Campaign
Agency Network: 
Published/Aired: 
July 2010
Prince Jewellery:  Antique, 1

Description

Print advertisement created by Rubecon, India for Prince Jewellery, within the category: Personal Accessories.

Caption

Ancient Secrets. Antique Jewellery Exhibition.

Advertising Agency: Rubecon, Chennai, India
Creative Director: Meera Zachariah
Art Director: Terese Devasahayam
Copywriter: Sajan Prathap Singh
Photographer: Arjun Mark
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Guest's picture

Come on India. Stop it with this 3 of the same is a campaign. I mean the idea isn't that hot anyway and you've just done it 4 times.

Get with the program. Advertising has moved on from the 3 print ad formula.

Guest
nysa's picture

Where in the world has it moved on, pray tell? The campaign is ideal for a jewelry brand and is simply gorgeous!

nysa
Activity Score 15
Guest's picture

I don't see any different..

Guest
Guest's picture

Good

Guest
Guest's picture

this is model or wt?.....

Guest
TommyO's picture

Great ads, all though the series. Beautiful.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

picntype's picture

Same idea, Same model, Same set. but, different angles/poses. How can you call it campaign? for me it look like single Ad, but four options.

picntype
Activity Score 181
Art Director
Cube's picture

hate the fact you made me see 4 ads and they were all the same!

Cube
Activity Score 458
Guest's picture

nice idea...

Guest
RadoubleJu's picture

retouching is visible.

RadoubleJu
Activity Score 152
Art Director at Student, Sirjana college of fine arts, lazimpat |

Make it simple..

Guest's picture

gorgeous!

Guest
Guest's picture

Gorgeous ad campaign. Well done.

Guest
Guest's picture

i accept with you. however considering that this is a bangalore brand, the images are pretty good. good to see jewellery clients have at least opened up a little on improving their quality of imagery.

Guest
Guest's picture

Its a chennai Brand

Guest
Guest's picture

chennai brand?...has this been shot in mumbai?

Guest
nysa's picture

Beautiful.

nysa
Activity Score 15
Guest's picture

its not a Bangalore Brand. its from Chennai

Guest
silvi's picture

I like the portrait woman expression

silvi
Activity Score 4170
Copywriter
Guest's picture

as to what i've seen this is probably the most decent jewelry campaign chennai has ever produced over the last 10years.
good to see how they haven't stuck to their regular fat models and local photographers

Guest
Guest's picture

Well said! I think this campaign is so sophisticated and classy for a Chennai jewelry brand. Fab job.

Guest
Guest's picture

lol...i've heard! good photography and art direction

Guest
Guest's picture

so rich and luxurious. love the campaign.

Guest
Blashyrkh's picture

She looks like Prince

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

it would have been one of the most decent campaigns. but that ugly frame in the background totally totally kills the image. what a sad agency.

Guest
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