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Tree

Campaign
Agency Network: 
Published/Aired: 
July 2008
Prime Condoms:  Tree

Description

Print advertisement created by FCB, Argentina for Prime Condoms, within the category: Health.

Caption

Wherever the mood strikes you.

Advertising Agency: DRAFTFCB, Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Copywriter: Fernando Fryd
Art Director: Jorge Martinez
Account Supervisor: Rodrigo Luque
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StuartLittle's picture

Not so clear, imagery is poor

StuartLittle
Activity Score 466
Other
LeeHarvey's picture

Totally clear to me. Nice campaign, very funny too!

LeeHarvey
Activity Score 3045
Creative Director
StuartLittle's picture

I think it shd be clear to all, i shd say art direction is poor.

StuartLittle
Activity Score 466
Other
Mezooo's picture

first of all the SENDER! why do you hide the sender? put the brand in a position where EVERYBODY can see it... betweet the lights...in front of the tree maybe...
it doesn't matter how good the idea is, when you have to search fot the sender of the ad, and when you finally did find it, you can't even recognize, because it is too small and in nearly the same color as the background...

Mezooo
Activity Score 174
Gießen/Germany
ChuckNorris's picture

WTF is a sender?

ChuckNorris
Activity Score 834
Creative Director
jamesrothenburg's picture

Maybe a call-to-action? Anyway, I don't agree I can easily see the logo in the upper left corner. Putting it between the lights would ruin the ad.

jamesrothenburg
Activity Score 554
Art Director
Adaddicted's picture

Its German.... ; )
I do not agree too. I see the logo in the upper right corner!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Favete's picture

OH MY GOD, THAT WAS SO CLIENT-LIKE!!! GOSH!!!

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

Wordnerd's picture

hm i don't know. having sex under a tree is supossed to be "wild". but this furnature makes it look like the bedroom of a boring married couple. maybe that's supposed to be the joke, but the product is not saying "resurrect your love life", but "Wherever the mood strikes you.". maybe i'm too picky, but something feels not right here.

Wordnerd
Activity Score 6692
Copywriter
theanc's picture

I agree with you. They just put 2 references together. Like 80's ads.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

weedtweed's picture

it's meant to be metaphorical. without the bedroom lights, you wouldn't think sex-under-a-tree.

weedtweed
Activity Score 62
Other
MNS's picture
MNS
Activity Score 40
Graphic Design
Frits Harkema's picture

Wow. You can use these condoms outside! What a product! Innovative!

Frits Harkema
Activity Score 713
Antwerpen
ChuckNorris's picture

Some people here are way to literal.

It's just a visual joke.

They put the bedside tables so you see whatever place as a bedroom.

It says that with those condoms any place can be a bed.

ChuckNorris
Activity Score 834
Creative Director
Kruk's picture

If the slogan would be less difficult to find and to read the ad would be much more clearer... at least to me... love idea though. Specially the one with the car...

Kruk
Activity Score 27
Freelance Graphical Designer/Photographer
imosaddaq's picture

i like it so much .

imosaddaq
Activity Score 71
Creative Director at One Design House |

impossible is nothing !

wickedcheese's picture

actually it's quite alright an idea. just the logo position is oh-so-wrong.

wickedcheese
Activity Score 84
Graphic Designer at Plum Ideas
jupa05's picture

all the campaign is excellent, congratulation, fernando fryd and jorge martinez

jupa05
Activity Score 11
Creative Director
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