Agency Network: 
February 2013
Prime Condoms:  Prison
Prime Condoms Print Ad -  Prison


Print advertisement created by TBWA, Argentina for Prime Condoms, within the category: Health.


Prime. Maximum Security Condoms.

Advertising Agency: TBWA\BUENOS AIRES, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Fernando Serra
Copywriter: Nicolás Centroni
Agency Producer: Sergio Palermo
Illustrator: Marcos Santos
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manamana's picture

clap clap clap
I ve been enjoying and appreciating each situation.

Activity Score 7
talkingisfree's picture

Boom. Now this is a different idea in an overdone brief. Nicely done. Like it a lot.

Activity Score 2712
Art Director
alexander22's picture

Talkingisfree, it's personification. do you think it is a different idea?

Activity Score 5
talkingisfree's picture

That is not the idea.
The idea is pointing the condom as a maximum security prison where you cannot escape.
If the personification itself was the idea, it would be the same if they were in prison, in the disco or on the beach.
The personification is just a side thing to make it all fun, likable to watch and alive. You could make the same idea as a photographic photo of a prison shaped as a condom. But it would suck.

Activity Score 2712
Art Director
alexander22's picture

a prison as a condom do not suck to me.
i think the personification it is a part of the idea, not the way to do it.
perhaps we should think about how they thought, if they thought on the concept and how to develop it or just thought "sperm prisoners"
excuse my english

Activity Score 5
bakamono's picture

Makes me think that all sperm is evil and babies will become criminals so we might as well never have kids. Find this ad very negative. Maybe they are advertising prison brand of condoms.

Over thinking?

Activity Score 998

because therefore it is

mageye's picture

No not overthinking at all. It is indeed a very cynical advert

I agree with what you say. First of all I looked at it thought about it and it was fun but the bottom line here is that 'you don't want to unlock all that potential evil on the world do you?'

So there's a good boy wear a conny!

Now let me think of a religion that may really not like this. Well let's not go there. LOL

Activity Score 2
kleenex's picture

I like the effort...

Activity Score 58777
Web Designer/Developer
johnanderson's picture


Activity Score 167
Show me the money's picture

Why the inmates are happy? Is it a prison or a carnival? Nope.

Show me the money
Activity Score 356
cvchitale's picture


Activity Score 1418
Siddarth Basavaraj's picture

i like effort put in there. Funnily nice. Good work

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

piter2k's picture

Very nice!!!!! it's really cool

Activity Score 17
MindDrift's picture

And to think you gave this the golden award, while you gave TedX a Bronze...

Activity Score 1164
Art Director
kcd0226's picture

I definitely think the TedX should've gotten gold. This is a good ad but the Ted ad is much better.

Activity Score 91
Art Director
ankitadv's picture

nice work

Activity Score 818
Orlando Andrade's picture

Funny idea.

Orlando Andrade
Activity Score 124
Copywriter at Bazooka
sanshade's picture

Funny illustration!!

Activity Score 4
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