It looks bigger
Description
Print advertisement created by Ogilvy, South Africa for Philips, within the category: Health.
The benefits of trimming down-there-hair.
Executive Creative Director: Mariana O'Kelly
Creative Directors: Mike Martin, Robyn Bergman
Art Director: Tammy Retter
Copywriters: David Krueger, Jordon Tryon
Hahahahaha! I know optical illusions are pretty overused on print but this one actually made me laugh. Nice one.
Optical illusion well used.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Another testimony to the South African brilliance.
They should have gone for a 'Before' 'After' approach though. Reason being, since they've used optical illusion, people may not understand that there are two different entities out there.
Besides, the line could have been a little more straighter.
The thought is absolutely brilliant anyway!
True. Before/After would seal the deal.
The copyright could've been way better! Only after ready the comments that I got the idea.
This is for a razor not a trimmer. Just sayin...
Nice init
Jordan Tryon's copywriting is sheer brilliance.
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