Melt, Tennis

Campaign
Agency Network: 
Published/Aired: 
April 2009
Perrier:  Melt, Tennis

Description

Print advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy Paris France
Creative Director: Chris Garbutt, Thierry Chiumino
Art Director: Eve Roussou, Marie Farge
Photographer: Jean Yves Lemoigne
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Guest's picture

Very cool!
art direction is GREAT!

Guest
Guest's picture

very literal though

Guest
Guest's picture

This is not called "art direction" - this is called "Jean Yves Lemoigne". But anyway - awesome campaign. Hopefully it will get a lion - these guys deserve it.

Guest
premc's picture

super !!

8/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

very nice art!!!!! :)

Guest
vanburnvinit's picture

very nice art :) and idea hehe

vanburnvinit
Activity Score 70
Creative Director
Guest's picture

Salvador Dalì!

Guest
Guest's picture

the idea ain't original. if you've ever seen " The Persistence of Memory " by Salvador Dali, then u will know what am talking about!
Good art direction though.

Guest
mpared's picture

one of the best campaigns this year

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

Fuck Dali. Snow was melting before he was drawing and the campaign is actually inspired by a group of artists: http://www.lauravdv.nl/images/icecream.jpg
The campaign is still great because unlike 99,9% of all campaigns on this website it´s not inspired by other ad´s.
So spare them your Dali knowledge and admit that this is an awesome piece of work and they desrve their Canneslion(s).

Guest
everartz's picture

very good work, the melting effect is working so good
good work boys

everartz
Activity Score 7613
Art Director |

| everartz |

cebado's picture

Por diosss que buena direccion de arte!!!!!!!!!

cebado
Activity Score 256
General Manager at --
ADebutant's picture

Great photography. Is it trying to claim that Perrier is better because it's more resistant to heat because it comes in a glass bottle as opposed to 'regular' bottled water that comes in a plastic bottle (that would supposedly melt on a very hot day)?

I think they're about the same, aren't they?

However...glass is better than plastic because harmful chemicals don't leak into the water as the bottle heats up.

ADebutant
Activity Score 266
Prof's picture

Beautiful, but still meshing Dalì with César...

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

very good one!

Guest
Guest's picture

Wow, great art for the Perrier lover and tennis fan. How can I purchase a print?

Guest
Guest's picture

copy of dali's work

Guest
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