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Bank

Campaign
Agency Network: 
Published/Aired: 
May 2008
Pentax:  Bank
Pentax Print Ad -  Bank

Also From This Campaign 2

Description

Print advertisement created by DDB, Germany for Pentax, within the category: Electronics, Technology.

Caption

When every millisecond counts.

Advertising Agency: DDB Düsseldorf, Germany
Creative Directors: Thomas Schwarz
Art Director: Thomas Schwarz
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krautland's picture

better casting than the other ad but the line doesn't make sense.

guys, I get what you're trying to say but you're requiring your consumer to make two or three leaps to get the message because of your weak line. you need to flat-out explain what's going on, which you don't.

krautland
Activity Score 3214
Art Director at erm... no calls please.
salvarredy's picture

I like the picture very much, who's the photographer?

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Lip's picture

Very nice concept.

Pedro
www.labomboneracriativa.blogspot.com

Lip
Activity Score 234
Nanel's picture

sorry but i don't get this. i think the copy line doesn't work. why "when every millisecond counts?" could somebody please explain

Nanel
Activity Score 283
Copywriter
ahpitt's picture

It means you won't affect your duty, as you only take very very short time to shoot this photo.

ahpitt
Activity Score 342
Art Director at Art Director
cacophony's picture

Who is the photographer?
it seems like he's a robber too.

cacophony
Activity Score 32
kithketh's picture

I know they wanna say that even you're in the situation that counts to miliseconds you still have time to pose in front of camera.... but do they really have to come up with this kind of idea?

kithketh
Activity Score 10
English Major
R. Rinaldi's picture

Good

R. Rinaldi
Activity Score 686
Singapore
pankajadsoftheworld's picture

Its a great idea I realy appriciate the person who thought of it. verry Well Done.

pankajadsoftheworld
Activity Score 433
Illustrator
Alistair C.'s picture

i don't like the photo, it's far from natural and disturbing because of the DOF and shadows. plus, the guy lying on his side seems to be wearing jeans and his right hand fingers look chopped

Alistair C.
Activity Score 692
Copywriter
Cris's picture

ahah! funny.

Cris
Activity Score 47
Art Director at art director
getconnected2001's picture

hahaha Relieved......... Finally I got the concept.
Now im lovin it.Thanx guys.

getconnected2001
Activity Score 987
Art Director at New Delhi
theanc's picture

It's not a great idea. But it's a great wasted job. A lot of better ideas are possible.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

adderman's picture

Come on guys, these two have no relation to the importance of the miliseconds. The scene tells me only that it's such a nice feeling to have someone taking your photo, that you may forget your job, and so that the helicopter crashes and the bank gets robbed.

oh god!!

adderman
Activity Score 41
Farkyeri Communication Differentiations
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