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Rousseau

Campaign
Agency Network: 
Published/Aired: 
June 2015
Pensan:  Rousseau

Description

Print advertisement created by JWT, Turkey for Pensan, within the category: Office Equipment.

Advertising Agency: Manajans J. Walter Thompson, Istanbul, Turkey
Creative Director: Kaan Ertuz
Creative Group Head: Firat Yildiz
Art Director: Safak Kordikanlioglu
Copywriter: Dogukan Dogan
Photographer: Cihan Unalan
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Highest Rated

vahideg's picture

Genius idea.

vahideg
Activity Score 4
damnson's picture

What is the idea?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

theoliver's picture

I imagine the idea is that the highlighted part is the most important take-out from the book.

theoliver
Activity Score 109
creative director
kleenex's picture

yeah.

kleenex
Activity Score 58742
Web Designer/Developer
ramiro_apache's picture

I like the concept. Maybe (even if it sounds dumb) they should have used more well-known books to get it across more easily?

ramiro_apache
Activity Score 1054
General Manager
T.'s picture

Bit of a humongous stretch. There is way more to these works of art than a solitary line.

T.
Activity Score 1110

What's your ad telling the consumer?

saumya's picture

Huh?

saumya
Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

eins-eins-null's picture

trying too hard. and from a social/historical/literary point of view just wrong.

eins-eins-null
Activity Score 896
Copywriter
umutsiliman's picture

brilliant! keep up the good work fellas!

umutsiliman
Activity Score 4
vahideg's picture

Genius idea.

vahideg
Activity Score 4
VeronicaFranco's picture

I absolutely love this

VeronicaFranco
Activity Score 789
Copywriter
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