Doggie dentures

Agency Network: 
February 2010
Pedigree / Dentastix:  Doggie dentures


Most dog owners never think about it, but oral care is actually incredibly important to dogs. Gum disease can lead to heart disease and all kinds of other serious problems. But who wants to see an ad campaign that shows tartar build up and red, painful gums? So we developed a more entertaining and engaging way to bring people into the conversation. Doggie Dentures. This ridiculous product helps us make the point that there are serious
consequences to not taking care of your dog's teeth, but in a much more entertaining way.

Print advertisement created by TBWA, United States for Pedigree, within the category: House, Garden.


Doggie dentures
Because brushing is just too hard.
Or, there's Dentastix:
The treat that's clinically proven to reduce up to 80% of tartar buildup.

Advertising Agency: TBWA\Chiat|Day Los Angeles, USA
TBWA\CCO & Global Director Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Directors: Chris Adams, Margaret Keene
AD: Denise Zurilgen
CW: Eric Terchilla
Executive Agency Producer: Guia Iacomin
Agency Producer: Christopher Spencer
Production Co: MJZ
Director: Rocky Morton
Director of Photography: Kris Kachikas
Prod Co Producer: Helen Hollien
Editorial: Whitehouse
Editor: Dan Oberle
Asst Editor: Eileen Miraglia
Post Producer: Joni Wright
Color: CO3
Colorist: Mike Pethel
Music: Adam Goldman & Julian Wass
Audio Mixer: Rohan Young
VFX: The Mill
VFX Exec Producer: Sue Troyan
VFX Producer: Arielle Davis
Lead Flame: Billy Higgins
Flame Assist: Becky Porter
Lead CG: Steve Beck
CG: John Leonti
Photographer: Josh Withers / Arthaus
Retouching: Arthaus
Post Production: E Graphics
Art Producer: Marissa Serritella
Print Producer / Project Manager: Aliza Grover / Janet Perez
Account Team: Peter Bracegirdle, Claire Telling, Go Wakimoto, Rachelle Hedges
Planning: Oke Mueller, Rudi Anthony, Michelle Dickens
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Bundy Agency's picture

i give the credits an 8
the explanation a 7
and the ad a 4

Bundy Agency
Activity Score 597
Art Director
morse's picture

Very funny dogs. :)

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

raghavendra's picture

dogs smile too...funny. very funny

Activity Score 232
hilazon's picture

not bad

Activity Score 150
Mandark's picture

this dog scares the crap out of me. i don't know why...though it does look's scary. the other dog looks better.

Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

WillyLatasa's picture


Activity Score 614
Art Director at |

"Bright ideas bring better results"

talyiana's picture

I think it's EXCELLENT! It definitely makes you look twice, and then come in for a closer look. Because of the good layout and great image, the message of the ad is very clear...that it has to do with teeth. Obviously, a good touch of humour has been inserted too! I LOVE it! Nice & clean layout too!

Activity Score 5
Graphic Designer
kagzmainah's picture


Activity Score 629
Graphic Designer
Tommy G.'s picture

The first time I saw this idea in 1990 I thought it was funny, this is the the fifth I see the concept.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
lucdesaulniers's picture

They forgot to name the receptionist!!! She brought the coffee to the client during the brief...

Activity Score 1145
rolling.stone's picture

probably she would have refused their advances, thus she could not get named

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Micky_g's picture


Activity Score 179
julian84's picture

i saw this type of execution done for a chewing gum ad in Colombia, instead of a dog it was a lion that had the perfect denture, just like all the dogs on this ad.

Activity Score 102
Art Director at Freelancer
Guest's picture

In the Dentastix commercial what the breed is the dog that comes out chewing the dentastix the tri-color one?

Guest's picture

What a clever ad! I am going to go buy some now!

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