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Adoption

Campaign
Agency Network: 
Published/Aired: 
May 2010
Pedigree:  Adoption
Pedigree Print Ad -  Adoption

Also From This Campaign 2

Description

Print advertisement created by TBWA, United States for Pedigree, within the category: House, Garden.

Advertising Agency: TBWA\Chiat|Day Los Angeles, USA
TBWA\CCO & Global Director Media Arts: Lee Clow

Chief Creative Officer: Rob Schwartz

Group Creative Directors: Chris Adams, Margaret Keene

AD: Jera Mehrdad, Vlad Ivangorodsky
Copywriter: Marcin Markiewicz

Executive Agency Producer: Guia Iacomin

Agency Producer: Lizzie Marcy
Assistant Producer: Stacy Torres
Senior Art Producer: Marissa Serritella

Print Producer / Project Manager: Aliza Grover, Janet Perez
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Highest Rated

madamejoshi's picture

Love the copy! Gave me goose flesh

madamejoshi
Activity Score 6
akshaysrikar's picture

dogs rule alrite... anyways, this ad definitely creates sympathy. nice copy too.

akshaysrikar
Activity Score 420
India
madamejoshi's picture

Love the copy! Gave me goose flesh

madamejoshi
Activity Score 6
Dzsoi's picture

Good approach, lovely copy (I only dislike the repetition 'tales to tell, stories to write', you don't need that "emotional kneading" when you're pulling the right cords if you know what I mean - IMHO 'tales to tell.' is perfectly enough, keep sentences as short as possible).

Dzsoi
Activity Score 8611
Copywriter
dreadboy's picture

He may be small, but you should see his heart would have been more than enough for me. Spine's still shivering watching the art.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

keithstoeckeler's picture

Great copy. These ads always hook me, and rightfully so.

keithstoeckeler
Activity Score 425
the_guest's picture

moving

the_guest
Activity Score 175
shitmonk's picture

starts out good but turns into bs in the end, says "buy pedigree so we donate to shelter dogs"
i donate to shelter dogs without buying crap dog food, dogs are wiser than people who thot about this.
help you help dogs. GTFO! i hate this.
keep the first part only and make it just a social call, than it works.

shitmonk
Activity Score 465
the_guest's picture

oh god, you're actually right! it seemed so obvious to me that this ad was for a social campaign that I didn't even checked the client!
too bad...

the_guest
Activity Score 175
hufflepoff's picture

Great copy, good angle.

hufflepoff
Activity Score 430
Art Director at shwing
velle's picture

some of the great loves of my life have been shelter dogs
i dont care much for pedigree but ill buy a pack or two just to support

velle
Activity Score 1550
Copywriter
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