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Published/Aired: 
October 2007
Partnership Against Drugs:  Finance

Description

Print advertisement created by D/Araújo, Brazil for Partnership Against Drugs, within the category: Public Interest, NGO.

Caption

Drug users finance crime and as in all financing, you pay dearly. Don’t let dealers have fun at your cost.

Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Director: Edu Borges
Copywriter: Igor Becker
Photographer: Jeferson Caldart
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Highest Rated

Have Heart's picture

The first two sentences of the copy are absolutely needless.

Weird art-driection by the way. Is this a fake?!

Have Heart
Activity Score 922
Art Director
Have Heart's picture

The first two sentences of the copy are absolutely needless.

Weird art-driection by the way. Is this a fake?!

Have Heart
Activity Score 922
Art Director
credosian's picture

the idea put across is a good one - its different.

But i was wonder if drug trafficers really read magazines... and magazine ads.
hmmmm..

neways.. the "Drug users finance crime and as in all financing, you pay dearly" sounds like u hold a grudge against financing man!!
did ur bank dupe u or what????

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

Rachel.Mann's picture

Wait, what?!? Financing costs you dearly? Ridiculous. Such a crappy line.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Pretentious_and_Bitter's picture

You're awfully quick to beat the copy senseless Rachel.Mann. Why not an idea of how it could possibly be better? Any ideas?

Pretentious_and...
Activity Score 10
Graphic Designer
fandino's picture

disrespectful sketch

fandino
Activity Score 24
Creative Director at GREY
sold's picture

I like it, its a diferent angle for ad against drugs, congrats guys.

maybe Have Heart is right, the "Don’t let dealers have fun at your cost" could be enough.

Rachel: what do you know about any financing rules? you pay taxes to make a finance for your information... out of US is even more taxes i can sure you, so IT IS dearly, as you maybe pay dearly if you buy drugs and finance guns and violence that can turn against you.

Credosian, the target is not dealers, is you.
and who tell you this ad is for a magazine ad? and if was, there you are.
you 2, of course, are from US.

sold
Activity Score 3379
Copywriter
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