Kung Fu

Campaign
Agency Network: 
Published/Aired: 
September 2009
Osim:  Kung Fu

Description

Print advertisement created by JWT, Hong Kong for Osim, within the category: House, Garden.

Caption

Quality sleep makes everything easy.

Advertising Agency: JWT Hong Kong
Creative Directors: Ming Chan
Art Directors: Ming Chan
Copywriters: Timothy Chan, Jessie Fung
Illustrator: S Kwan
Photographer: William So
Print Production: Jimmy Pong
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Highest Rated

rolling.stone's picture

in my opinion they are trying to saying that if wont sleep properly (owing to uncomfortable mattress) you might fall asleep while doing anything

perhaps copy work better in native language, as it seems lost in translation

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

these are awesome,
and this is definitely the best one!

Guest
Wordnerd's picture

bit forced if you ask me

Wordnerd
Activity Score 6692
Copywriter
munirgee's picture

@Wordnerd, May be i could be wrong to understand it. Can you please tell me how it is "bit forced". plz

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Wordnerd's picture

this is about a pillow. so the actual message is 'better sleep, so you are more concentrated when awake'
and it's showing people doing amazing stuff while sleeping. it doesn't look like quality sleep, it doesn't look comfortable.

if this was a campaign that f.e. was selling tapes to learn stuff while you sleep it'd be perfect. but for a pillow it feels forced. you know what i mean? i can't explain better it's just feeling 'a bit forced'.

cheers

Wordnerd
Activity Score 6692
Copywriter
rolling.stone's picture

in my opinion they are trying to saying that if wont sleep properly (owing to uncomfortable mattress) you might fall asleep while doing anything

perhaps copy work better in native language, as it seems lost in translation

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Parthasarathi's picture

Jest Pass

Parthasarathi
Activity Score 3
Production Manager at Senior Visualizer
Dadaism's picture

Osim and pillow!

Could have just put Osim logo on a pillow i think everybody will get the idea better~

The chinese slogan can easily change to a rhyme like - nothing is impossible with good sleep, but now it says - sleep well and nothing is impossible.

Dadaism
Activity Score 161
Darling Design
Migzter13's picture

Did someone say? hyahhhh!!!!?

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

thedesignaddict's picture

Fantastic. Beautifully executed. Simple. Straight forward.

thedesignaddict
Activity Score 5403
Art Director at Freelance
skuakrat's picture

I can't see the pillow!!

skuakrat
Activity Score 58

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

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