We produce a pop-up poster that manipulates a state of fatigue.
This professional campaign titled 'Exhaustion, Pricking Head, Pricking Feet' was published in China in August, 2012. It was created for the brand: Osim, by ad agency: FCB. This Outdoor medium campaign is related to the Health industry and contains 5 media assets. It was submitted about 10 years ago.
Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Chiu Wai Hung, Mio Pang, Jeff Lai
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan