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kleenex's picture

Well readers the TMZ website says that the ad was not supposed to go public....

Activity Score 58793
Web Designer/Developer
morse's picture

Really nice ad, but I would not feed a small baby with Oreo. I know many do.

Activity Score 18159
Art Director |

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Spanky's picture

Scam ad. I don't see this making it through Nabisco. And there's nothing for Oreo on their site.

Activity Score 4897
thedesignaddict's picture

Unexpected and relevant. Nice photo too.

Activity Score 5403
Art Director at Freelance
kalankji's picture

irrelevant unethical

Activity Score 229
thenikcreative's picture

Are you guys kidding? As an OREO fan I find this ad absolutely fantastic. The art direction is great - the look in the babies eyes is priceless … well done Cheil.

Activity Score 17
Creative Director at Republica
Ramat Ajala's picture

C'mon, the same was done for a milk brand years ago, very famous and won Cannes.

Ramat Ajala
Activity Score 800
Hadrons's picture

Simply not pleasant. Nor appealing .

(Are you going to have a nice warm cup of mother's milk with your cookie now ?)

Activity Score 6064


kleenex's picture

Why not????

Activity Score 58793
Web Designer/Developer
Prasad Weerasekara's picture

good one.

Prasad Weerasekara
Activity Score 657
Milan Solanki's picture

oreo is not for infants, and by the way no kid would care for any fcuking oreo while being breastfed

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
gioborde's picture

I seriously doubt you work in advertising

Activity Score 1385
Art Director at LEO BURNETT |


Milan Solanki's picture

Sorry buddy, if my comment offended you, it was just my perception..
: )

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
KrishZol's picture

I think its a fantastic ad for Oreo lover...@thenikcreative u are right, look at babie's eye and see how babee hold a Oreo with his tiny little hand.. Wel done cheil... its nice ad..

Activity Score 10
Other at Dish media network p. ltd
ZeSheep's picture

There is a thin line between creative liberty and ethics. A complete fail for me

Activity Score 174
Copywriter at Mumbai
kak009's picture

Really sad.
Creativity has a limit. copy ZeSheep.

Activity Score 21
Art & Intractive pro
Temple's picture

What's more repugnant than this crap is boyfriends and girlfriends of agency people coming here and praising.

Activity Score 11341
Creative Director
arnwald's picture

Yeah right...

Activity Score 52
Forabord, Barcelona
Ad Analyst's picture


Ad Analyst
Wordfruit's picture

I don't think this is as solid as some other Oreo ads, but I think it would get attention.

Activity Score 1023
sanalnileshwar's picture

love it

Activity Score 42
Graphic Designer at mumbai
Tom Megginson's picture

I like the ad. The only downside for me is the appropriation of something as beautiful and personal as breastfeeding to sell cookies. The "who would give an infant an Oreo?" complaint I find rather disingenuous, though. I can't see how this is to be taken literally.

I also suspect that this is spec work, but the idea is cute. Let's not forget that La Leche League in the USA partners with the California "Got Milk?" people. The idea of paralleling cow's milk and human milk is hardly new.

What amuses me about this thread is how shocked and offended supposed adults are by just seeing a breastfeeding image. I guess this is the reason nursing women are still subjected to social apartheid by anti-nature prudes.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
picopalqlea's picture

I like boobs.... Oreos, not so much.

Activity Score 999
loco_artist's picture

I love the idea and the laugh out of it, but...

1. It is too provocative for my country Singapore.

2. Why would anyone feed a baby Oreo, they barely have teeth around that age. (maybe a couple?)

3. We love cow milk with Oreo, but breast milk with Oreo? HELL NO!

Activity Score 40
Lasalle College Of The Arts
f_cleto's picture

is inevitable to see a copy, but something so blatant ... it is difficult. Lack of idea is a problem, and should not have space anywhere. I am opposed to these copies, and I think everyone also because the comments leave no doubt. Lousy job, a shame for advertising.

Activity Score 30
Art Director
Ron Burgundy's picture

boob's favorite boob

Ron Burgundy
Activity Score 1630
Art Director at Southern California
DameWallis's picture

I love that the ad before this is all about preventing childhood obesity. Oreos are one of the worst "foods" out there. Call CPS!

Activity Score 52
Marketing Manager at STAT Search Analytics
ScratchdCanvas's picture

For all you haters commenting on this.....when you have milk, you gotta have Oreo.

Activity Score 30
Graphic Designer at Designer/Art Director
vote4pedro's picture

Ivan should add a section for fake ads of the world.

Activity Score 4601
conceptualart's picture

hey Korean!!! u've seen this in your country? is it possible to publish this in Korea?
or just Cheil wants to have another fake grand-prix like last year from Cannes??

Activity Score 2
vote4pedro's picture

Korean culture is very conservative. No chance this ran. Also, they're not even a client on their site. Closest they have is a Chinese cookie, which would be a direct competitor.

Activity Score 4601
chamindarathnayake's picture

Ad is good.... but this kind of small kid.... :(

Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

riyelam's picture

All the guys crying out for ethics and morality should go to caves and stop watching pregnancy preventing and condom ads as those are also unethical from some point of view. As far as the ad is concerned its beautiful and if somebody is shouting that babies don't eat oreos then they should understand mouses also can't have dog as pet, ducks can't be sailors :)

Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
ashtrinjuljim's picture

I'm a mother of 3 ...I see nothing wrong with this ad...its natural for a mother to breast feed and if that's the part u take offense to then Ur a prude plan and simple....the whole part about the baby holding the Oreo is cute and eye catching.....and as for those of u who think mothers breasts don't look like the while breast feeding guess what some moms do! Get over yourself and Ur own insecurity ....

Activity Score 2
fcostausb's picture

It's funny. Good idea. Good ad.

Activity Score 173
Art Director
kleenex's picture

Well readers the TMZ website says that the ad was not supposed to go public....

Activity Score 58793
Web Designer/Developer
vote4pedro's picture

The only surprise here is TMZ posted it. If Ivan sees this, I'd be curious to know if the agency submitted it or if he found it somewhere.

Activity Score 4601
darkonc's picture

In most of the world (read: outside the US), it's perfectly legal for a woman to breastfeed in public. There's nothing wrong with this ad that censoring the (unhealthy :-) image of a baby eating an Oreo cookie wouldn't fix.

Activity Score 2
John28's picture

I would just like to say that we Europeans are laughing at the complaints regarding ethics. The fact that some of you get offended by this advertisement blows my mind.

Activity Score 2
Hadrons's picture
Activity Score 6064


r2rudy's picture

The first thing that came to mind was the US version of title --"Got Milk?"

Activity Score 2
tjdossey's picture

This is kinda stupid it s funny though .I give it one star just because there is no way those breast are the mothers.

Activity Score 3
Ron Burgundy's picture


Ron Burgundy
Activity Score 1630
Art Director at Southern California
gallo03's picture

Is it only one? Excellent art direction

Activity Score 41
Universidad |

art director

mangodebango's picture

Most likely spec work.

An Oreo and some boobage. How could this ad possibly be any better?

And why do I have the sudden craving for an Oreo (with some cleavage on the side)?

Activity Score 19
Copywriter at Savannah College of Art & Design (SCAD)
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