Open Late
Description
Oliver Brown Belgian Chocolate Café wanted to tell its customers it was open till midnight, 7 days a week.
Print advertisement created by JWT, Australia for Oliver Brown Cafe, within the category: Non-Alcoholic Drinks.
Open Late
Executive Creative Director: Mark Harricks
Creative Director: John Lam
Art Director: Chris Badger
Copywriter: Will Edwards
Photographer: Andy Lewis
Retoucher: Cream
Highest Rated
Not getting it
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It's like the New Kids on the Block making a come back. It's forced.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Somebody put his old-man hat on. Can't think of a slightly less dated reference? xD
Ok. The copy says It'll be open till late night.
But what the hell is this visual says.
like it ... its "sweet". even though a normale customer will in my opinion just see two cups.
Not conveying product benefit. You're associating sleepiness with your product, when you really want to associate it with alertness. Makes me tired just looking at your coffee.
not in 2012 please...
http://www.joelapompe.net/2007/10/24/eyes-with-cups-marre-du-cafe-12/
http://www.joelapompe.net/2007/10/24/eyes-with-cups-marre-du-cafe-22/
Pretty standard coffee visual.
Coffee/eye visual has been done to death.
This is not only a copy but a terrible one at that.
The concept and the visual tell completely different messages.
@TrollusMaximus
http://www.behance.net/trollus_maximus
Not getting it
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