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Davosk's picture

Why is this posted twice, am I missing something? Just having one man and one woman would surfice, not two of each.

Activity Score 4811
Art Director
ivan's picture

My mistake. Fixed it. Sorry!

Activity Score 6
Creative Director at Ads of the World
aadi's picture

Very hard hitting and powerful... The copy could be smaller in terms of size since the visual says it all...

Activity Score 230
morrelhasideas's picture

Shock advertising always gets the message across. brilliant stuff.

Activity Score 42
Copywriter/ Art Director/Illustrator/Photographer/Writer |

Chris's picture

doesn't need so many executions, but idea is hard hitting and straight to the point.

Activity Score 1935
Art Director
krautland's picture


Activity Score 3214
Art Director at erm... no calls please.
Jon-Paul Mountford's picture

Photography by

and at least six month old!!

Jon-Paul Mountford
Activity Score 890
Photographer |

Jet Propulsion Lab's picture

Man, these guys really get off on visual puns, don't they? This and their tv spot. To borrow krautland's piercingly on-target single-word comment, this IS "lame."

Jet Propulsion Lab
Activity Score 10679
heresjonny's picture

Not sure, but I think it was done for a fishing mag few years ago.

Activity Score 21
rebelscum's picture

Fucking gross.

Fucking awesome.

I just quit 3 weeks ago. I feel like this.


"I saw a subliminal ad executive once, but only for a second." - The Wright

Activity Score 2110
Art Director at Large & IN Charge |


I have thousands of pencils and $1.50 so I'm off to Starbucks

Jet Propulsion Lab's picture

Well, according to this ad, you SHOULDN'T be feeling like this if you're no longer smoking...


Jet Propulsion Lab
Activity Score 10679
simon.gross's picture

This was so done in Australia in the late 80s - the TVCs had a girl about to smoke a cigarette with a fish hook sticking out of the butt. But I can't find a link. And for that I'm truly, shockingly sorry. Pls don't lynch me.

Activity Score 541
Copywriter at Clemenger BBDO
Rog's picture

I can back Simon up...
so BACK OFF, lynch mob!

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Jet Propulsion Lab's picture

(The crowd with torches, chains, nailed baseball bats and other homemade weapons slowly disperses mumbling to themselves...)

Jet Propulsion Lab
Activity Score 10679
the.copywriter.twisted's picture

I thought of this when I was a trainee.


Activity Score 48
Copywriter |

It's a lie.

Crème de la Mer's picture

Me encanta.

Crème de la Mer
Activity Score 40
Copy writer
FadZ's picture

they all have perfect white teeth…with a "mileage" of 5k/year… retouching should have definitely added a more realistic touch.

Activity Score 27
tamra C2
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