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Still Smiling

Campaign
Agency Network: 
Published/Aired: 
July 2010
NHS:  Still Smiling

Description

Mirrors were used in pubs/bars throughout the UK to suggest drinkers take it a bit easier

Print advertisement created by BJL, United Kingdom for NHS, within the category: Health.

Caption

Will you still be smiling at work tomorrow?
Drink a little less, see a better you.

Advertising Agency: BJL, Manchester UK
Creative Directors: Pete Bastiman, Tom Richards
Art Director: Si Hall
Copywriter: Steve Wilkes
Typographer: Paul Brownless
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Guest's picture

Really nice work.

Guest
Guest's picture

Like it.

Guest
Guest's picture

Really like this campaign, should enter some awards.

Guest
Guest's picture

Good hard working stuff

Guest
Guest's picture

Quality

Guest
bobby666's picture

great insight. nicely done creative.

bobby666
Activity Score 1462
RMG Connect, India
Pedestrian's picture

Now for some genuine comments from a poster who isn't a "guest"....

It's not good at all. First, I wonder which pubs gave the thumbs up on putting ads that tell customers to drink less. Secondly, the copy doesn't inspire me to do anything. It's quite boring.

Pedestrian
Activity Score 492
Guest's picture

agree with you. these ads obvious not so good as the guests' comments. well, you see, I'm a guest too. I'm just so lazy to register but this is really a great great website.

Guest
Guest's picture

That's a genuinely Pedestrian comment, take it you didn't do this? It's ace.

Others are ok.

Guest
Adaddicted's picture

I go with the Pedestrian, there's a negativity here.
And this is a print or an ambient??

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

deep_tracy's picture

...

deep_tracy
Activity Score 588
Copywriter
deep_tracy's picture

Yeah, I was wondering the same thing.

If it's a print ad:
- The copy is not very readable
- The art direction is too cozy, comfortable and inviting; a grimy toilet, stall, or mirror would have been more effective, IMHO

If it's ambient:
- Has any pub actually agreed to put these up (considering that they're telling people to drink less)?

deep_tracy
Activity Score 588
Copywriter
Guest's picture

Read about this in Campaign mag (London), it was a tie up with Wetherspoons pub chain (looking to trim their 'end of night' fighting stats).

It's an ambient campaign.

Guest
tanvir raju's picture

EH! completely agree wid Pedestrian....itz an ad for nothing....wrong copy n approach..couldn't inspire me either!

tanvir raju
Activity Score 56
Art Director at asiatic MCL.Dhaka, Bangladesh |

Tanvir Hassan

Guest's picture

ok that's enough who the hell told that 4chan.org Kids to troll this board?

and i think the ad is ok but not astonishing.

Guest
pabzi007's picture

very good execution..

pabzi007
Activity Score 108
Copywriter at The Base
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