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Grumpy Dad

Campaign
Agency Network: 
Published/Aired: 
July 2010
NHS:  Grumpy Dad

Description

Print advertisement created by BJL, United Kingdom for NHS, within the category: Health.

Caption

Will your kids see a grumpy dad in the morning?
Drink a little less, see a better you.

Advertising Agency: BJL, Manchester UK
Creative Directors: Pete Bastiman, Tom Richards
Art Director: Si Hall
Copywriter: Steve Wilkes
Typographer: Paul Brownless
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deep_tracy's picture

So-so headlines made unreadable by art direction which means well but doesn't quite cut it..

deep_tracy
Activity Score 588
Copywriter
Guest's picture

Really like this campaign, should enter some awards.

Guest
bobby666's picture

good good good. makes me feel I should quit drinking. on second thought; still thinking... great campaign. cheers!

bobby666
Activity Score 1462
RMG Connect, India
Leighwritescopy's picture

A little too much finger wagging for my taste. I might drink more just to spite this ad.

Leighwritescopy
Activity Score 20
Copywriter at University of Texas at Austin |

http://leighwritescopy.blogspot.com
http://twitter.com/leighwritescopy

Pedestrian's picture

Yes. Very preachy.

Pedestrian
Activity Score 492
Guest's picture

It's refreshing to see an ad that doesn't scream ' Stop drinking right now or you'll die - RIGHT NOW!!!!' Like all the Aussie/NewZealand stuff.

Guest
Guest's picture

I like this one the best, but then I've got kids. Hit on a truth for me (sadly).

Guest
Guest's picture

I like this one the best, but then I've got kids. Hit on a truth for me (sadly).

Guest
Guest's picture

NHS is a government brand so it HAS to tell us something important.

Love the messages but really don't like the antique wood. Dated.

Guest
Guest's picture

Yeah I agree, It does make wanna have a beer. Still think it's pretty good though

Guest
Guest's picture

Read about this in Campaign mag (London), it was a tie up with Wetherspoons pub chain.

Gotta be a goverment bribe, fair play to the creatives for redecorating.

Guest
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