Border guards

Agency Network: 
February 2010
Newstalk 1010:  Border guards


Sometimes the world can be a confusing place. Newstalk 1010 is a talk radio station that breaks down headline news for a more in-depth understanding of the issues. This billboard campaign drops truth bombs and invites audiences to tune in to make sense of a world that doesn’t make sense.

Print advertisement created by Zig, Canada for Newstalk 1010, within the category: Media.


Canadian border guards are unarmed. Make sense of what doesn’t.

Advertising Agency: zig, Toronto, Canada
Creative Director: Martin Beauvais
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Craig Ferguson
Copywriter: Steven Barr
Additional credits: Grace Castenada (Coach), Sheri Hachey (Team Leader), Lynn Sivec (Strategic Planner)
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alejulimaty's picture

love the art of these, but I don`t know the newspaper nor it´s tone of voice so I won´t rate them

Activity Score 832
brother buenos aires
ridzadi's picture

This entire series seems to be inspired from The Economist ads...
Now when I say 'inspire' I don't mean copied. These are like 50% fresher compared to them..

good work.

Activity Score 99
Copywriter at Bachelors in Management |

Yours truly,
Assadi >)

Bangads's picture

This is the best

Activity Score 65
Copywriter at Copywriting
Phil Lestino's picture


Phil Lestino
Activity Score 1654
whatthefudge's picture

Haha, great visual!

Activity Score 1262
xcreativity's picture

ahahah my fav one

Activity Score 2356

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Guest's picture

Maybe the "guards" are unarmed but the "officers" are armed. WE ARE NOT "GUARDS" WE ARE OFFICERS!!

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