Agency Network: 
September 2008
National Foundation for the Deaf:  Train


Print advertisement created by DDB, New Zealand for National Foundation for the Deaf, within the category: Public Interest, NGO.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Designer: Hannah Jo Heffernan
Head of Art: Mike Davison
Copywriter: Verity Butt
Art Director: Karen Maurice-O'Leary
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SeanMartin's picture

I *think* I understand the idea here, but it's not communicated very well. Stunning artwork, but the concept is getting lost because it's not telling us enough. After all, how many people really know what a decibel number means as a reflection of sound? Not many, I'd guess.

LimitedTimeOffer's picture

I would have thought most people are pretty familiar with decibel as a measure of sound levels.

That said, I don't find the idea particularly clear either. OK so a hair dryer is as loud as a train, not really a big surprise. Are we supposed to limit our exposure to hair dryers to preserve our hearing?

Activity Score 200
Advertising Agency
elnietodeNicho's picture

i don't know what a decibel is but i do know that a 747 taking off is freaking loud... i think that's the point in here.

Activity Score 361
Copywriter at euro rscg beker
NatalieM's picture

Agreed. I think the message is quite clear. And the artwork is ideal and well executed.

Activity Score 1685
Topolewski |


clairec's picture

Stunning art direction. It's just beautiful.

The message that everyday stuff you hear can be damaging is good. I would imagine that this campaign is just to raise awareness of the issue - for example I would not have considered my hairdryer to be potentially damaging to my hearing or equated the noise to that of a passing train.

Activity Score 256
pmoniz's picture

absolutely amazing artwork. good campaign

Activity Score 35
Copywriter at MSTF Partners |

selling illusions

nemesis's picture

The one with the headphones and the 747 is very clear and strong. These other 2, not as much. Still, good work and the art direction is beautiful.

Activity Score 767
Creative Director
shades's picture

I hate New Zealand...talented buggers.
That art work is going straight to the pool room. Best I've seen in a long time.

Activity Score 78
Freelance copywriter
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