ADVERTISING

National Foundation for the Deaf

Muffs of 2011

Agency: DDB

Description

To raise awareness among home handymen of the importance of wearing hearing protection DDB New Zealand have created their own 'provocative' calendar to appeal to this male dominated audience.Itâs a parody on the thousands of male orientated calendars that already out there, yet at its heart it is a constant year long reminder for blokes to wear their ear-muffs.

This professional campaign titled 'Muffs of 2011' was published in New Zealand in November, 2010. It was created for the brand: National Foundation for the Deaf, by ad agency: DDB. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.

Credits

Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Creative: Joe Hawkins
Head of Art: Dave Brady
Photographer: Spid
Retoucher: Gordon Moir
Designer: Casey King
Account Director: Jenny Travers

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