To raise awareness among home handymen of the importance of wearing hearing protection DDB New Zealand have created their own 'provocative' calendar to appeal to this male dominated audience.Itâs a parody on the thousands of male orientated calendars that already out there, yet at its heart it is a constant year long reminder for blokes to wear their ear-muffs.
This professional campaign titled 'Muffs of 2011' was published in New Zealand in November, 2010. It was created for the brand: National Foundation for the Deaf, by ad agency: DDB. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Creative: Joe Hawkins
Head of Art: Dave Brady
Retoucher: Gordon Moir
Designer: Casey King
Account Director: Jenny Travers