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Noses - Ragweed

Campaign
Agency Network: 
Published/Aired: 
October 2018
Nasacort Allergy: Noses - Ragweed

Description

Those who experience allergies know that when symptoms strike, they can be overwhelming. Nasacort addresses this with a vaporizer that specifically targets nasal symptoms. Within the allergy sector, competition is fierce. To differentiate ourselves and strengthen awareness, we wanted to demonstrate empathy for the target. Their situation is often minimized by people who don’t suffer from allergies themselves. Our scenarios illustrate how your nose can feel when it’s being held hostage. By broadcasting the ads during peak allergy season, our metaphorical visual language speaks directly to our target and offers a way for them to take back their nose.

Print advertisement created by Taxi, Canada for Nasacort Allergy, within the category: Pharmaceutical.

Caption

Take back your nose

Advertising Agency: Taxi, Montreal, Quebec, Canada
Creative Director: George Giampuranis
Art Director: Nicolas Baillargeon
Copywriter: Dave Fontaine
Photographers: Martin Flamand, Rodolphe Beaulieu Poulin
Production House: Le Quartier
Strategy: Rafik Belmesk, Julia Belouis
Account Services: Antoine Creidi, Fanny Vuattoux
Producer: Geneviève Boyer
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Highest Rated

kleenex's picture

I say it works.

kleenex
Activity Score 57563
Web Designer/Developer
kleenex's picture

I say it works.

kleenex
Activity Score 57555
Web Designer/Developer
Ad Superpowers's picture

Works. Probably nothing new though.

Ad Superpowers
Activity Score 32

Advertising Superpowers.
Book available here https://amzn.to/2SFxcgl

INDSD's picture

fine

INDSD
Activity Score 550
Art Director |

indsd.com

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