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Sexidents, Backseat

Campaign
Agency Network: 
Published/Aired: 
March 2011
Like
40
Views
2705
MTV:  Sexidents, Backseat

Description

Print advertisement created by Grey, Germany for MTV, within the category: Media.

Caption

Sex is no accident.
Always use a condom.

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Chief Creative Officers: Andreas Henke, Sacha Reeb
Creative Directors: Moritz Grub, Regner Lotz
Copywriter: Janus Hansen
Art Directors: Alphons Conzen, Frederico Gasparian, Reto Oetterli
Illustrator: Gary Davidson
Art Buyer: Sabine Campe
Account Manager: Marco Köditz
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Highest Rated

svdg's picture

really good campaign, this one it's the best of the set

svdg
Activity Score 54
Copywriter
Vingy's picture

lol great and fresh campaign, nice job

Vingy
Activity Score 474
Copywriter at Advance
morse's picture

Really funny! Good job.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture

Love it!

pez
Activity Score 1804
Creative Director
bakamono's picture

This is great! "I fell and landed on _________" I am surprised that no one thought of this before. I am jealous, because I read a lot of comics.

bakamono
Activity Score 1002

because therefore it is

Prof's picture

bwahaha :D

Prof
Activity Score 1449
Copywriter |

Quite really.

kleenex's picture

Like this is really really going to occur in real life.

Nice idea though.

kleenex
Activity Score 58797
Web Designer/Developer
Boxey's picture

It's a metaphor, kleenex.

Boxey
Activity Score 8879
Melaleuca In-House
arthor's picture

90% of the work on this site is not going to occur in real life.

arthor
Activity Score 513
ivan's picture

That's the point I think. In real life such accidents do not happen, so you do have time to plan and wear a condom.

ivan
Activity Score 16
Creative Director at Ads of the World
khronos's picture

you SAY it couldnt happen in real life, but you really WANT it to happen in real life :P its okay, heheheheh, think thats the idea :P

khronos
Activity Score 996
Copywriter
lskinner08's picture

i think u should stop blowing your nose so hard it seems as though you deposited most of your brain into the last kleenex you used

lskinner08
Activity Score 11
kergu's picture

Nice concept

kergu
Activity Score 6795
thedesignaddict's picture

Very fresh.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Ron Burgundy's picture

hahaha, nice touch on the Archie comic style

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Aprendiz's picture

The concept represents in a smart and funny way, one of the many reasons why we should always wear a condom (specially with strangers) and the use of cartoons to represent the idea is fine with me. The only “but” that I have, besides that some of the art work is not properly carved is that unlike the other executions "the guy" is still wearing his pants. Nonetheless cheers for the campaign.

Aprendiz
Activity Score 19
daniel_glezmilan's picture

Great concept. Great campaign.

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

That One Guy's picture

Super fresh. I like it a lot.

That One Guy
Activity Score 266
University of Houston
Ads.chinaSMACK's picture

Sooo fresh! Love this campaign, who needs a copywriter anyway?

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

bakamono's picture

Maybe copywriter is the one who came up with this ;)

bakamono
Activity Score 1002

because therefore it is

Brent_Blair's picture

FRESH... Goes well with MTVS brand

Brent_Blair
Activity Score 75
Copywriter
YJ's picture

Great concept and even better execution. I love it!

YJ
Activity Score 376
Art Director
notanugget's picture

This is really a great concept.

notanugget
Activity Score 135
Other
Reality Check's picture

Worthy of any superlative you can throw its way.

Reality Check
Activity Score 2549
tytpol's picture

I must admit that this is funny!

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Itumeleng _obsessive re-thinker's picture

love it... this ad could run almost aniwhere....

Itumeleng _obse...
Activity Score 78
Planner
Jefferson's picture

great idea, great execution and sex appeal that hooks :D

Jefferson
Activity Score 235
The One Academy
tirthomitro's picture

seriously funny. seriously effective. cool job!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Fidele H's picture

Great idea! great execution! MTV rock!

Fidele H
Activity Score 40
Art Director at Publicis Graphics, Lebanon
Fidele H's picture

Great idea! great execution! MTV rock!

Fidele H
Activity Score 40
Art Director at Publicis Graphics, Lebanon
vanderleun's picture

Actually, that metrosexual stumbling into het sex is completely accidental in San Francisco.

vanderleun
Activity Score 71
svdg's picture

really good campaign, this one it's the best of the set

svdg
Activity Score 54
Copywriter
CACAHD's picture

I lIke!

CACAHD
Activity Score 2188
Art Director
Sarah Riso's picture

Lol! Very funny!

Sarah Riso
Activity Score 10
AdBuzzer's picture

I really don't see anything "fresh" about this campaign - employing a "comic book" style is a very common technique in advertising. Still the campaign is pretty good as it delivers the message in a proper way to get the target audience involved in the story.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Themadartist1972's picture

it would be nice to do one scenario for gay people

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
freakart's picture

nice.

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Glut's picture

nice, fresh series with a simple a clear though

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
welsh523's picture

Best print campaign that I've seen in a long time. Bravo

welsh523
Activity Score 150
Planner at Defero USA
lovecreativeads's picture

Boring execution. Women are depicted as idiots. Bad idea , so eighties.
Shame on mtv.

lovecreativeads
Activity Score 21
Art Director
saravoisietequi's picture

Comic strip tease. Well done.

saravoisietequi
Activity Score 48
Copywriter
kholm's picture

What a great campaign! I'm not sure why MTV deems it necessary to run "safe sex" campaigns. Oh wait, its probably because they ruthlessly promote teen sex on nearly every show they run. I get it now.

kholm
Activity Score 69
Freelance Consulting |

http://kholm.posterous.com/

yoono's picture

nice shot.

yoono
Activity Score 115
Art Director at ADRICH
rextang027's picture

absolutely,it's funny. but i‘m afraid i don't really understand the concept linkage between comic and MTV. Is there someone could tell me?

rextang027
Activity Score 18
Planner at Zenith - Adsame
ace85le's picture

This is great lolz... funny and memorable.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

abidmg's picture

good one!
be safe. use a concept

abidmg
Activity Score 34
Creative Director
umderbant's picture

Nice concept I like it

umderbant
Activity Score 22
rintintintin's picture

Nice. Very Nice!

rintintintin
Activity Score 39
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