Challenge: To de-dramatize the somewhat embarrassing, if not plain awkward, moment when “rubber protection” needs to be discussed.

This professional campaign titled 'Smutley' was published in France in March, 2011. It was created for the brand: Aides, by ad agency: Goodby Silverstein & Partners. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 13 years ago.


Solution: Smutley. He does not discriminate. Smutley will have unprotected sex with anything on two legs, four hooves or a couple of flippers if the situation arises. But he’s only able to do this because he’s a cat with nine lives. The rest of us need to protect ourselves with condoms. Smutley’s hedonistic and dirty perversions have been p
Advertising Agency: Goodby Silverstein & Partners, France
Creative Director: Erik Vervroegen


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