Handwriting Day letter

Agency Network: 
January 2017
Motivation: Handwriting Day letter
Motivation Print Ad - Handwriting Day letter


Ad published on World Handwriting Day, containing a letter personally written by someone born without arms. This person wrote the letter herself, asking people to handwrite a donation to other people in her situation.

Print advertisement created by Friends, Romania for Motivation, within the category: Public Interest, NGO.


Good morning,
My name is Gabriela Constantin and, because of a malformation, I was born with shortened arms. This thing did not obstruct me from learning to handwrite and from playing table tennis. My own ambition, together with the trust that people showed me, helped me succeed. Now I am employed and I am the national table tennis champion.
Today is World Handwriting Day. And I am writing this letter to ask you to handwrite as well, a donation or even a letter to other persons like me. Because, through a little help and a lot of trust, any person with disabilities can succeed in life.
Thank you!
Gabriela Constantin
January 23rd, 2017

Advertising Agency: Friends \ TBWA, Bucharest, Romania
Creative Director: Sorin Trâncă
Group Creative Director: Vladi Păunescu
Art Director: Mario Niculae
Copywriter: Marian Oprea
Additional Credits: Ilinca Marcu
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