Description
During the annual light festival Staro Riga, Löfbergs in collaboration with JCDecaux Latvia launched a challenge for commuters at 3 interactive bus shelters equipped with light sensors. Strangers should collaborate with each other to touch all the 18 points to unlock free coffee samples.
This professional campaign titled 'Coffee giveaway challenge' was published in Latvia in November, 2016. It was created for the brand: Löfbergs, by ad agency: Havas. This Experiential medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 6 years ago.
Credits
Advertising Agency: Havas Media, Latvia
