Description
Print advertisement created by Ogilvy, Turkey for Molfix, within the category: Health.
Caption
Molfix Extra Small Premature baby diapers. For babies who can not wait.
Advertising Agency: Ogilvy Istanbul / Soho Square
Creative Director: Tibet Sanliman
Art Director: Elif Seven
Copywriter: Özge Ceyranci
Illustrator: Brad Holland
Strategic Planning: Serra Ceylan Yucel, Baris Bakir
Account team: Elif Adali Erten, Ayca Sancak
Creative Director: Tibet Sanliman
Art Director: Elif Seven
Copywriter: Özge Ceyranci
Illustrator: Brad Holland
Strategic Planning: Serra Ceylan Yucel, Baris Bakir
Account team: Elif Adali Erten, Ayca Sancak
May 07, 2010 - 4:44daydream nation
Excellent strategy for the product. And the idea is very sharp. Nice work guys.
May 07, 2010 - 10:41aRianna23
maybe a softer color instead of almost read orange for the background... Moms who have premature babies are going through a certain amount of stress, i think a softer color to the eye would've worked better, something to make it look more happy, fluffier clouds on pastel colors and happy cute jets.
I love the copy and the idea, but would've worked the art in a different way
Media Buyer at CultureSpan Marketing
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