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Water Designs Our Life. Who Designs For Water?

Agency Network: 
Published/Aired: 
August 2018
Moen: Water Designs Our Life. Who Designs For Water?
Moen Print Ad - Water Designs Our Life. Who Designs For Water?

Description

Moen, the #1 faucet brand in North America, is continuing its Water designs our life. Who designs for water? campaign by seeking a Water Director.

In an inventive approach to recruit for a unique position, Moen is creating this job in a quest to better experiences with water. Moen is starting the search with a full-page ad in The New York Times (photo on the right) and an all-out social campaign in order to enhance its job recruiting efforts.

Havas Chicago, Moen’s AOR, developed the creative and social media strategy for the campaign.

Print advertisement created by Havas, United States for Moen, within the category: House, Garden.

Caption

The average adult is 60% water. We're looking for someone who's all water.

Water designs our life. It carves out our cities, shapes where we live, and guides us to where we gather and grow as a community. For more than 75 years, water has been at the forefront of Moen's journey. It began with out founder, Al Moen, who invented the single-handed faucet and in effect, introduced the world to warm water.

As our story with water continues, so does Moen's vision - to make each and every interaction with water more meaningful. That's why we're hiring a Water Director - a partner who can connect our business to relevant initiatives and programs, all revolving around water. Is it you?

Join us as our water director. Learn more at moen.com/waterdirector.

Advertising Agency: Havas, Chicago, USA
Chief Creative Officer and Chairman, Havas Creative North America: Jason Peterson
Group Creative Directors: Jon Eckman, John Nussbaum
Creative Director: Chelsea Berger
Senior Art Director: Maxwell Billings
Writer: Jason Mann
Managing Director: Amy Merchant
Account Director: Marissa Jaeckel
Senior Account Executive:Melissa Gildner
Senior Project Manager: Susie Shipley
Strategy Director: Tom Hord
SVP, Client Services: Kaitlyn Murphy
VP, Client Services: Constance George
Media Planner, Supervisor: Landon Seely
Media Planner: Amanda Vitrano
Account Supervisor, Social: Laura Greene
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