Over the last few years, Moen has established its positioning as the hero for beautiful water. As the #1 consumer faucet brand in North America, Moen sees 1.5 trillion gallons of water flow through its products annually. Moen has celebrated water as an incredible force of nature that’s often overlooked. The reality is, water continues to be taken for granted, even during the Covid-19 pandemic.
Regular handwashing with soap and water is critical to preventing the spread of germs to others, yet 15 million Americans are experiencing water shutoffs, due to the inability to pay. This issue has a disproportionate impact on cities with higher poverty and unemployment rates. In fact, nearly 40% of the U.S. population are vulnerable to shutoffs. As the hero for water, Moen believes that no one should have their water turned off during this historic pandemic. The next coronavirus relief package is under negotiation and will likely go to vote in July. Now is the time to act.
Moen is calling on the public to demand that Congress enforce the human right of water by placing a national moratorium on water shutoffs during the pandemic. In a new campaign created by Havas Chicago, #UnlockWaterForAll, Moen is encouraging people to send a letter to Congress at FoodAndWaterAction.org, urging them to issue a national moratorium on water shutoffs during this time.
This professional campaign titled '#UnlockWaterForAll' was published in United States in June, 2020. It was created for the brand: Moen, by ad agency: Havas. This Print medium campaign is related to the House, Garden and Public Interest, NGO industries and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Havas Chicago, USA