Description
Premiering today on Earth Day, Havas Chicago worked with Moen to launch an NFT auction which will give the public an opportunity to “Own the Ocean” (support a cleaner ocean). The campaign is part of Mission Moen – the brand’s sustainability commitment – and aims to raise awareness of ocean plastic pollution. All proceeds from the auction – which will be open April 22-28 at opensea.io – will benefit 5 Gyres – a leading non-profit focused on stopping the flow of plastic pollution.
This professional campaign titled 'Own the Ocean' was published in United States in April, 2021. It was created for the brand: Moen, by ad agency: Havas. This Integrated medium campaign is related to the House, Garden and Public Interest industries and contains 1 media asset. It was submitted about 4 years ago.
Credits
Advertising Agency: Havas Chicago, USA
Chief Creative Officer: John Norman
Group Creative Director: Bruno Guimarães
Managing Director: Dan Baldino
Creative Director: Brett Terblanche
Creative Director: Luiz Vicente Simões
Account Director: Christie Packer
Associate Strategy Director: Laura Greene
Sr Producer: Natalie Turner
Art Director: Shane Smith
Copywriter: Anna Crane
Account Supervisor: Margie Iselin
Sr Project Manager: Heidi Newcom
Havas Media SVP Client Leader: Kaitlyn Murphy
VP Client Leader: Christopher Thiele
Planning Supervisor: Jennifer Mevorah
Planning Associate: Claudia Ferguson
Social Associate Director: Ashley Fletcher
Social Specialist: Carly Barnard
