Sneaker

Campaign
Agency Network: 
Published/Aired: 
March 2011
Modern Shoe Hospital:  Sneaker

Description

Print advertisement created by Target, Canada for Modern Shoe Hospital, within the category: Professional Services.

Caption

Clearly you need a second opinion.

Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Copywriter: Rob Mann
Art Director: Beau Turner
Photographer: Dejan Vuchichevic
Agency Producer: Yvonne Fowler
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Highest Rated

mscanga's picture

This campaign was not my favorite, but it did catch my eye. I think it is too basic and that the advertising agency was trying to be too obvious. In many cases this can be a good thing and here I think it was a good thing, I personally just did not like it. I did like the slogan that they came up with, "clearly, you need a second opinion." I think the visual would have done more for me if they used something different. The ad did catch my eye so they must have done something right because after looking at this ad I went through and looked at their other ads for this campaign.

mscanga
Activity Score 6
University of Kansas
luispiter's picture

Nice... I like it...

luispiter
Activity Score 2756
comunication
jagadeesh's picture

"Just do it,again" is a lot better

jagadeesh
Activity Score 743
Ron Burgundy's picture

yes...sounds done before though...wheres an Archive nerd when you need 'em

Ron Burgundy
Activity Score 1630
Art Director at Southern California
mscanga's picture

This campaign was not my favorite, but it did catch my eye. I think it is too basic and that the advertising agency was trying to be too obvious. In many cases this can be a good thing and here I think it was a good thing, I personally just did not like it. I did like the slogan that they came up with, "clearly, you need a second opinion." I think the visual would have done more for me if they used something different. The ad did catch my eye so they must have done something right because after looking at this ad I went through and looked at their other ads for this campaign.

mscanga
Activity Score 6
University of Kansas
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