Orange

Campaign
Agency Network: 
Published/Aired: 
June 2008
Mirinda:  Orange

Description

Print advertisement created by BBDO, France for Mirinda, within the category: Non-Alcoholic Drinks.

Caption

Enjoy the summer time with the intensely fruity taste.

Advertising Agency: IMPACT BBDO, Cairo, Egypt
Art Director: Amr el Sharkawy
Copywriter: Abd el salam
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XTG's picture

a goldfish?

XTG
Activity Score 1355
copy
Prof's picture

My thoughts exactly

Prof
Activity Score 1449
Copywriter |

Quite really.

virgosam14's picture

Is the goldfish a strong relevance to summer ?? ... moreover Concerning the art direction, is that the final artwork !!!!!! , but overall looks nice

Sameh Haggag
Senior Art Director
FP7 Cairo Egypt

virgosam14
Activity Score 34
creative director |

Sameh Haggag

joestamp's picture

fuck off....

joestamp
Activity Score 130
LCC/london university of the arts
reactor's picture

Fruity taste and gold fish dont mingle. Art direction needs cleaning up. Too scattered and without focus.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

funky_frogii's picture

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

ss's picture

this is a world class ad
you must be so proud
Great use of the photoshop cs3
keep the good work
silver or min. bronzo in alrame7

ss
Activity Score 37
Art Director
ss's picture

but it needs more than one gold fish

ss
Activity Score 37
Art Director
mongi13's picture

thanks a lot for your great comment ...

mongi13
Activity Score 5
Art Director |

Amr el Sharkawy

Brema's picture

the fish are stinking up the other wise vibrant creative

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

shrrr's picture

very nice art direction :)

shrrr
Activity Score 69
creative/copywriter ; BBDO Cairo
sloppy4's picture

where the hell is the idea?

sloppy4
Activity Score 1492
brain123's picture

There is none... nothing but art direction.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
mushroom-clown's picture

trippy stuf.. love it ;)

mushroom-clown
Activity Score 66
Ratters77's picture

bad art direction

Ratters77
Activity Score 26
Centoeseis
getconnected2001's picture

oooooooooh no!

getconnected2001
Activity Score 987
Art Director at New Delhi
NatalieM's picture

This is bit cliche. Keep thinking! What other ways could you advertise this product?

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

comAd's picture

How 'bout a shark instead of the goldfish?

comAd
Activity Score 162
Copywriter
Sourgirl's picture

OMG, art direction sucks so much! Sorry, but you could of work couple of hours more and maybe, maybe you would have done it better. Look at the orange slice in the right botton. The reflexion is bad, bad... come on... And the water is symetrical in left and right sides of the bottle??? Why?? Lazyness? The only thing that makes sense is the colour composition. In the thumbnail it looked good to me.

Sourgirl
Activity Score 40
Art Director at Romania |

"Let's keep it clean!"

bhangbhang's picture

Not that great. Sorry.

bhangbhang
Activity Score 44
Creative Director
phoamcor's picture

I'd much rather enjoy an idea.

phoamcor
Activity Score 1284
virgosam14's picture

i would go for a dolphin instead (Friendly Summery key object) .. and spending couple of hours on fine tuning all the maskings, reflections and the water splash dynamix , it's much alike the concept of "Coke side of life " but the elements are around the bottle " not out of the bottle as Coke " ;)

virgosam14
Activity Score 34
creative director |

Sameh Haggag

Leandro's picture

And the winner is.....Not this one.

Leandro
Activity Score 117
Art Director
halfstring's picture

copy seems pretty stale and not imaginative. Is joestamp the designer?

halfstring
Activity Score 288
Graphic Designer
StuartLittle's picture

70s

StuartLittle
Activity Score 466
Other
virgosam14's picture

agree

virgosam14
Activity Score 34
creative director |

Sameh Haggag

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