Apartheid Museum


Agency: FCB


To raise awareness for The Apartheid Museum in Johannesburg, this handout utilizes the anagram in the names of the last president of the apartheid era, P.W. Botha and that of the current South African president, Thabo Mbeki.

This professional campaign titled 'Botha' was published in South Africa in April, 2007. It was created for the brand: Apartheid Museum, by ad agency: FCB. This Direct medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 16 years ago.


Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Directors: Paul Coetzer
Art Director: Paul Coetzer
Copywriter: Pippa Capstick
Executive Creative Director: Marthinus Duckitt


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