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Brake Assist Plus, Grandma

Campaign
Published/Aired: 
June 2018
Mercedes: Brake Assist Plus, Grandma

Description

Using punctuation to demonstrate true autonomous braking power - literally.

Print advertisement created by Miami Ad School, Germany for Mercedes, within the category: Automotive.

Caption

I already ate grandma. I already ate, grandma! Brake Assist Plus by Mercedes-Benz brakes when it matters, where it matters.

Advertising School: Miami Ad School Berlin, Germany
Creative Directors: Klaus Bender, Niklas Frings-Rupp
Art Director / Copywriter: Farah El Feghali
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