The main idea is helping pre-gamers to save their lives using Uber.
By installing reverse vending machines into each uberLII, we encouraged pre-gamers to deposit their empty bottles to discount their Uber ride, and keep roads safe.
This student campaign titled 'UberLII' was published in United States in June, 2018. It was created for the brand: Uber, by ad school: Miami Ad School. This Digital medium campaign is related to the Professional Services and Transport industries and contains 1 media asset. It was submitted almost 4 years ago.
Advertising School: Miami Ad School, San Francisco, USA
Creative Directors: Andrea Esteban, Justin Joo
Art Director: Andrea Esteban
Copywriter: Justin Joo