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Young warriors, Jet

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by Ogilvy, Singapore for Matchbox, within the category: Gaming.

Advertising Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd McCracken
Art Director: Anthony Tham
Photographers: Shooting Gallery, Wishing Well
Producer: Iskandar Abdul Kader
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Guest's picture

why on earth would you ever want ANOTHER matchbox campaign in your book? to me, it says: "i can't do the hard stuff, i'll just make ads that make jokes about small toys - matchbox cars are small. flashlights are bright. knives are sharp. post-its help memory. tabasco is hot. see how hard this stuff is? this is why lame creatives flock to (or create on their own) easy assignments - because they're EASY

Guest
bad astronaut's picture

I like how people get offended over the dumbest things.

bad astronaut
Activity Score 544
consolidated.db's picture

apseudobeing likes this

consolidated.db
Activity Score 545
Copywriter at Ad Land
Guest's picture

uhhhhh, what if Matchbox is actually a real client, that expects your agency to come up with work?

Guest
consolidated.db's picture

what if they were briefed? should they so 'no way! this brand is to easy, gimme super superannuation, baby!'

consolidated.db
Activity Score 545
Copywriter at Ad Land
Guest's picture

no

Guest
satpal's picture

ils ont déjà fait tellement mieux !

satpal
Activity Score 144
Wordnerd's picture

ouch. careful with children and war. you know: parents buy toys. not kids

Wordnerd
Activity Score 6692
Copywriter
alexander_bickov's picture

I like this idea

alexander_bickov
Activity Score 3279
Guest's picture

Yawn, another scam campaign from singapore. Surprise surprise the CD is Todd 'Gary Larson' McCracken.

Oh, and this has been done for cars and won big. back to the next campaign for torches or amnesty or FHM boys

Guest
Bob08's picture

Copywriter died?

Bob08
Activity Score 749
Guest's picture

some visuals dont need copy. Dont check copy always ;)

Guest
Guest's picture

again, what a ripoff!

Guest
Guest's picture

Isn't this just the military version of the award winning kids in the cars campaign!? Sequels are never as good as the first.

Guest
Guest's picture

do ogilvy singapore have any real clients?

Guest
wmatarrita's picture

Children + War: Is not a good idea. I've seen better performances of the same idea.

wmatarrita
Activity Score 9
Creative Director at Centralfreelance
Guest's picture

Seen this campaign in billboards in ShangHai China

Guest
Migzter13's picture

glorifies war in a way, but what the heck. I love F16s!

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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