This poster was created around the hosting of the confed cup by south africa. At south african soccer matches, fans wear a hat called a makarapa. These hats are a purely SA thing and are hand made out of the miner's hard hats. It's a culturally SA thing. We've exaggerated the hats to comment on South Africa, politically, socially and culturally. "Mzanzi" is vernacular for South Africa.
Illustrators: Justin Joshua, Meryke Naude.
This professional campaign titled 'Confederation poster' was published in South Africa in July, 2009. It was created for the brand: Nando's, by ad agency: Blackriver FC. This Outdoor medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: Blackriver FC, South Africa
Creative Director: Ahmed Tilly
Art Director: Justin Joshua
Copywriter: Iain Thomas
Producer / Art Buyer: Hilary Simpson