Kid, 1

Campaign
Agency Network: 
Published/Aired: 
May 2008
Matchbox:  Kid, 1

Description

Print advertisement created by Ogilvy, Germany for Matchbox, within the category: Gaming.

Advertising Agency: Ogilvy & Mather, Frankfurt, Germany
Creative Directors: Christian Mommertz, Sr. Stephan Vogel
Copywriter: Stefan Lenz
Art Directors: Stefan Lenz, Marco Weber
Photographer: Kajetan Kandler
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Highest Rated

tim.ustrup's picture

That's your ticket to Cannes.

tim.ustrup
Activity Score 10
Art Director
Get-a-Fix's picture

Nice. Packs in quite an attitude! Way to go!

Get-a-Fix
Activity Score 351
Copywriter
getconnected2001's picture

good good good!

getconnected2001
Activity Score 977
Art Director at New Delhi
adgoddess's picture

Cool.

adgoddess
Activity Score 363
SandMan69's picture

These are really cool.

Hit just the right note.

"readthiswhileIstareatyourtits"

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

R. Rinaldi's picture

Bravo.

R. Rinaldi
Activity Score 678
Singapore
Leandro's picture

Gold

Leandro
Activity Score 117
Art Director
T-bone's picture

Great stuff.

T-bone
Activity Score 48
Critical Mass
Jet Propulsion Lab's picture

The kid better keep his eyes on the road! Or should I say linoleum tile floor? This is such a deceptively, brutally simple idea. I'm shaking my head uncontrollably why this hasn't "been done" before. Or has it?
Thumbs up from me, too!

Jet Propulsion Lab
Activity Score 10669
Copywriter
NatalieM's picture

Where were these placed? And gearing to which audience? Collectors? I'd hate to give ideas to little kids. Maybe I'm being too rational.

NatalieM
Activity Score 1681
Topolewski |

-Natalie
http://www.nataliemarion.com

Jet Propulsion Lab's picture

Actually, that was exactly my next question. "Where would these run?"
I don't have any kids of this age, but the fact aside, these are obviously targeted at us, adults. I don't think ANY past Matchbox ads were targeted at small kids...

I do like your rational thinking, though.

Jet Propulsion Lab
Activity Score 10669
Copywriter
Guest's picture

Nah, you're not being too rational. You're just being a dumb fuck!

Guest
Brainsugar's picture

hey guys and girls!? Those boys are saying in their pure rationallity: cool, I've got the best car in the world and i'm the king.
Every little child got dreams with their Matchbox cars! Have you ever read some Calvin & hobbes?
So great ads!

Brainsugar
Activity Score 1620
Copywriter
Whitefang's picture

I dunno, these just picked up at Clio but another campaign for matchbox? Feels a bit scammy to me but at least it's not the small car doing big car stuff angle.

Whitefang
Activity Score 507
czaddork's picture

I like these a lot. Really speaks to the imagination of a kid.

czaddork
Activity Score 18
Art Director
A.G. Pennypacker's picture

If anyone says they don't like these I will personally fly to where ever you are in the world and kick your ass! I really can't get over how fabulous these are. Where past Matchbox and Hotwheels ads have fallen short, these actually speak to the target. Speaking to the target...who'd a thunk it!

A.G. Pennypacker
Activity Score 601
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
SandMan69's picture

I don't like it.

I fight nude from the waist down, so bring it on.

"readthiswhileIstareatyourtits"

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

A.G. Pennypacker's picture

You fight naked? Cool, so do I.

A.G. Pennypacker
Activity Score 601
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
SandMan69's picture

It's go time.

You're going down. Brokeback style.

Boo-Yow!

"readthiswhileIstareatyourtits"

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

tim.ustrup's picture

That's your ticket to Cannes.

tim.ustrup
Activity Score 10
Art Director
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