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perimosh's picture

Vega Olmos Ponce debe ser la agencia, tienen Unilever internacional.

Activity Score 24
Copywriter at |

La mentira bien escrita suele ser corajuda.

dehcar's picture

vous etes surs que cette pub est passé a dubai??
je les croyais trop strict en ce qui concerne la nudité et les femme dans les pub

are you sure this add was published in dubai???
i thought they were too stric towards nudity and women in advertising
new, young & hungry

Activity Score 32
ivan's picture

I'm pretty sure it wasn't.

Activity Score 12
Creative Director at Ads of the World
FAHAD's picture

I haven't see them, but for sure it's been finalized for some other region

Activity Score 85
Art Director
dehog's picture

it's the location of the advertising agency, not where these were rolled out !

Activity Score 14
Creative Director
Demonic's picture

They were released in Lebanon although they'll also be in other markets very soon. As they have to work in different countries with stricter laws, we also shot 'safe' versions, with closed shirts.

Activity Score 2
Creative Director
Idea machine's picture

Ok help me here, why does she want to get dirty is it to be washed with Axe which is a male shower gel or is it a play on words of being dirty in the bedroom aswell???

Idea machine
Activity Score 156
Art Director |

This is not a funny signature

addyhoch10's picture

maybe she drew the glasses and the stache on her face in order to look so incredibly unsexy that her lover will allow her to use his axe shower gel (which he usually doesn't share with anybody else)
no clue, really

Activity Score 2592
Art Director
kalpesh78's picture

WOw I love this campaign. they should've put some phone nos ;)

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Spanky's picture

there's a step or two missing in the logic.

Activity Score 4897
Punch's picture

El Concepto "Cualquier excusa...blah, blah", es una manera re usada para acomodar cualquier idea.

La dirección de arte: DEPUTAMADRE!

"Aquí también se opina en español y em português".

Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

kandi's picture

any excuse to shoot sexy women in sexy poses, i wud say.

Activity Score 204
Art Director
Chris's picture

those dubai birds are well fit

Activity Score 1935
Art Director
shaft_drive's picture

Axe is introducing another variant - toothpaste. The line for that goes 'More than a mouthful'. In that campaign, women draw things all over their boobies etc. After that they'll probably come out with a briefs...

Activity Score 273
Creative Director
no-ideas-original's picture

I think this might have worked better had there been two girls, covered in mud... possibly wrestling?

Activity Score 106
perimosh's picture

Vega Olmos Ponce debe ser la agencia, tienen Unilever internacional.

Activity Score 24
Copywriter at |

La mentira bien escrita suele ser corajuda.

remore's picture

any ads, wait let me correct myself. anyTHING with hot sexy chicks is a winner in my book. Sorry i'm sucker when it comes to the concept "sex sells"


Activity Score 6
Graphic Designer
LucasPS's picture

im thinking a houndred examples better than they use here, i think its cultural issues but, a moustache girl its not sexy, a bird pooped girl its grose.
I dont know, sex is different in argentina. Up to i know.

Bad English, i know...

Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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