Agency Network: 
October 2008
Los Pisingos Adoption Center:  Camila


Print advertisement created by BBDO, Colombia for Los Pisingos Adoption Center, within the category: Public Interest, NGO.

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Directors: Hugo Corredor, Giovanni Martinez
Art Director: Andres Maranta
Copywriter: Juan Gomez
Photographer: German Rojas
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Conceptual-eyes's picture

These are too forced and not emotionally engaging enough.

Activity Score 1475
john doe's picture

too forced? not emotionally?
maybe you had an even harder childhood – but i think these ads are very touching...

john doe
Activity Score 1571
Art Director
NatalieM's picture

Agreed. I think these convey exactly what they need to.

Activity Score 1685
Topolewski |


Conceptual-eyes's picture

There is no need for personal comments. Everyone is welcome to express their opinions.

For me the strategy is fine, and 'well intentioned' to quote others, below. But the creative executions seem too subtle and 'clever' to create maximum impact. This is my opinion. You may criticise it, but not me.

Activity Score 1475
john doe's picture

right... sorry for being offensive. but I can't follow you argumentation – that's what my criticism is about.
how simple do you want this ad to be?
sad looking kids… the simple punchline… and there is a memorable idea.
so it should have enough relevance for the target group.

john doe
Activity Score 1571
Art Director
Guest's picture

shut fuck up Conceptial - eyes (hahaha what a stupid nick) IS A BRILLANT IDEA

Conceptual-eyes's picture

Learn to spell. Grow some balls and show your name.

By the way the creatives should be fired

Activity Score 1475
the_executioner's picture

this is the weakest excecution for me. but the campaign is fantastic. Very moving. Hits you in the right place for the right reasons.

bravo. see you in cannes

Activity Score 93
Creative Director
LeeHarvey's picture

Cannes?! No cannes do! Copycats! Joelapompe where are you?!

Activity Score 3045
Creative Director
MNdC's picture

I agree. The campaign is great - very touching.

Activity Score 12
Mandark's picture

the idea He/she only has herself" so generous, I think the campaign is well intended, but not fully exploited. executions could have been a lot stronger. I'm not really touched by these. the only one that I find touching is with the boy that tucks himself in bed.
too bad about the creative idea.

Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Jet Propulsion Lab's picture

I was having a hard time deciding whether I like it or not. But in the end, I think I have to agree with you. It is, as you put it, very well-intentioned, no doubt about it, but the message here just feels like a big "visual pun" and that's simply where it ends.

It may be apples to oranges, but there was a suicide prevention ad on here a little while ago that (in our opinion) fell short of reaching the intended target emotionally. I believe adoption is a very serious issue as well. And there seems to be a bit of a similarity between the two in terms of how they approached the problem and decided to simply resort to a visual playfullness.

Jet Propulsion Lab
Activity Score 10679
BulbheaD's picture

the campaign is very touching. also very done before.

Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture
Guest's picture

excelente campaña, felicitaciones a colombia.

chikirom's picture


Activity Score 133
Creative Director |


ORISHAS76's picture
Activity Score 344
oshe's picture

Qué más da?

Activity Score 852
Copywriter |

Guest's picture

old wine, new bottle.(idea done it before)
good art direction.

zyazyaveka's picture
Activity Score 161
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