Agency Network: 
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March 2021
Living Forest Institute / The Only Animal: Logging more than trees
Living Forest Institute / The Only Animal: Logging more than trees
Living Forest Institute / The Only Animal: Logging more than trees
Living Forest Institute Print Ad - Logging more than trees
Living Forest Institute Print Ad - Logging more than trees
Living Forest Institute Print Ad - Logging more than trees

Description

Old growth forests offer ancient tree structures that are black bears’ preferred habitats for winter denning, birthing, and early rearing of cubs. So, when we log old-growth forests, we take the bears with them - and much of that lumber is being shipped overseas to make cheap furniture. This idea shows people what they’re really buying when they get products made from old-growth forests - and then show them how they can help stop it: sign the petition at Ancient Forest Alliance to help stop logging BC’s old growth forests, and help save the black bears that live in them.

Print advertisement created by One Twenty Three West, Canada for Living Forest Institute, within the category: Public Interest, NGO.

Caption

We're logging more than our old-growth trees.

Advertising Agency: One Twenty Three West, Vancouver, Canada
Art Director: John Larigakis
Copywriter: Addie Gillespie
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Producer: Natasha Lakhani
Photographer: Bill Hawley
Retoucher: Kathleen Loski
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joelapompe's picture

Remind me a lot of this 2014 print campaign from Argentina https://www.joelapompe.net/2021/03/19/animal-chair-anti-logging/

joelapompe
Activity Score 4027
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