Durga Puja – the October Fest of Eastern India, is not only the biggest festival, but something Bengalis plan their year around. And a pen plays an indispensable part in it. Be it assigning Bhog coupons, making the list of shopping essentials for rituals, or doing the rounds for donations – one just can't do without a pen. Celebrating this and so much more, here is a campaign showing the festive madness through fun doodles that illustrate the role of a pen in major Puja moments.
Print advertisement created by Monkey Wrench Communications, India for Linc Pen & Plastics, within the categories: Office Equipment, Personal Accessories.