Check them before it hurts

Agency Network: 
Published/Aired: 
February 2021
Liga Colombiana Contra el Cáncer: Check them before it hurts
Liga Colombiana Contra el Cáncer: Check them before it hurts
Liga Colombiana Contra el Cáncer: Check them before it hurts
Liga Colombiana Contra el Cáncer: Check them before it hurts
Liga Colombiana Contra el Cáncer Print Ad - Check them before it hurts
Liga Colombiana Contra el Cáncer Print Ad - Check them before it hurts
Liga Colombiana Contra el Cáncer Print Ad - Check them before it hurts
Liga Colombiana Contra el Cáncer Print Ad - Check them before it hurts

Description

Why do we check our balls when someone receives a nut-shot?
Because preventing pain is much better than enduring it. Using this insight we created a campaign to alert men about the importance of practicing self-exam before it hurts so that they can detect testicular cancer on time

Print advertisement created by BBDO, Colombia for Liga Colombiana Contra el Cáncer, within the categories: Health, Public Interest, NGO.

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Production: Macarena
Chief Creative Officer: Mario Lagos
Chief Creative Officer: Sergio León
Creative Director: Andres Luque
Creative Director: Daniel Calle
Creative Director: Jhonny Victoria
Associate CD / Copywriter: Jeronimo Zapata Trejos
Associate CD / Art Director: Diego Julian Rodriguez
Art Director: Rodrigo Hernández
Copywriter: Sebastián Suárez Gnecco
Account Manager: María Clara Villegas
Head Of Planning: Juan Camilo Laverde
Graphic Designer: Heynner Herrera
Motion Graphics Designer: Cristian Sánchez
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