Beach

Campaign
Published/Aired: 
March 2010
Leica:  Beach
Leica Print Ad -  Beach

Also From This Campaign 2

Description

Print advertisement created by Demner Merlicek & Bergmann, Austria for Leica, within the category: Electronics, Technology.

Caption

Cameras with anti shake image stabilization.

Advertising Agency: Demner, Merlicek & Bergmann, Viennaicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay, Rosa Haider
Art Director: Sebastian Kaufmann
Illustrator: Aron Cserveny
Copywriter: Karina Wanek
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Highest Rated

michelangelo's picture

Wrong way to hold the camera anyway

michelangelo
Activity Score 660
Adaddicted's picture

Ahhh...again anti-shake ideas

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

sirvan's picture

The problem is there's been so many SCAM anti-shake ads that when some poor agency actually gets a REAL brief on an anti-shake camera, they're totally screwed.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

everartz's picture

yea you said it.. another anti shake ideas..

everartz
Activity Score 7613
Art Director |

| everartz |

xcreativity's picture

roger that

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

dreadboy's picture

A little stealing is there? I remember Canon's ad featuring the guy with a third leg, posing as a tripod. Image Stabilization... again.

dreadboy
Activity Score 411
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

hilazon's picture

nice visual approach

hilazon
Activity Score 150
Phil Lestino's picture

Well if the client wants to say anti shake...then this does it.

Phil Lestino
Activity Score 1682
dreadboy's picture

I would object to that to be honest. The client wanted to say anti-shake, not rock/wood still. Exaggerating the feature only gets it less credible really.

dreadboy
Activity Score 411
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

CUTIEPIE's picture

Naah, the concept is ok i believe we are all agreeing here is that it is another antishake concept, its so overdone, any new concept would just seem... i dont know, boring, not worth paying attention to?!

CUTIEPIE
Activity Score 347
Tommy G.'s picture

too much exageration. not close to be funny.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Hibon's picture

Great art direction but this does not "shake" me.

Hibon
Activity Score 3734

Simple ideas are the best !

Misstree's picture

Done by Leo Bunett, Dubai. Check last year's Dubai Lynx entries.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

michelangelo's picture

Wrong way to hold the camera anyway

michelangelo
Activity Score 660
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