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Kidney

Campaign
Published/Aired: 
December 2018
Lego: Kidney

Description

With the idea that LEGO’s products are made of small pieces that are important to build the entire toy, the campaign aims to get people to be the missing pieces in somebody’s life by donating organs.

Print advertisement created by Seneca College, Canada for Lego, within the category: Toys.

Caption

A life could be saved every 30 hours

Be someone's missing piece
Go to missingpiece.ca and help us build a better future

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