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Imperial Flagship

Campaign
Agency Network: 
Published/Aired: 
October 2010
Like
17
Views
1284
Lego:  Imperial Flagship

Description

Print advertisement created by Leo Burnett, Russia for Lego, within the category: Gaming.

Advertising Agency: Leo Burnett, Moscow, Russia
Art Directors: Arina Avdeeva, Rodrigo Linhares
Creative Director: Mikhail Kudashkin
Designer: Dmiry Jakovlev
Illustration: Ninjafilms
Photography: Ninjafilms
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Highest Rated

burcinistanbul's picture

Aha! Now I get it. Is this an ad that show us we can do different things with Lego? And creative director is one of these super children who doesn't stuck in the picture on the box, but creates new ships... Come ooooooon!

burcinistanbul
Activity Score 46
Copywriter
Guest's picture

ugly! no cool !

Guest
Guest's picture

just because you didn't do it it doesn't mean it's bad.

it's actually pretty good.

Guest
Guest's picture

very good!!!

Guest
Chris's picture

cool. great job russia. shows the limitless creativity possible with lego.

Chris
Activity Score 1935
Art Director
thedesignaddict's picture

Amazing

thedesignaddict
Activity Score 5403
Art Director at Freelance
burcinistanbul's picture

Aha! Now I get it. Is this an ad that show us we can do different things with Lego? And creative director is one of these super children who doesn't stuck in the picture on the box, but creates new ships... Come ooooooon!

burcinistanbul
Activity Score 46
Copywriter
CUTIEPIE's picture

Come oooooon to you!!! its so simple is clever! its nice, its not the best ad in the world but you see it, ypu just get it and smile and thats all it needs(and all it intends)! nice visual with easy concept thats it, judge it for what it is!!!

CUTIEPIE
Activity Score 347
Guest's picture

Well done!

Guest
Guest's picture

I agree with burcinistanbul... that idea has been plastered on the box for years. This is hardly remarkable.

Guest
Guest's picture

I think is cheesy and very boring - Lego needs a new approach and not again - "imagine" especially the motives are not well picked.

thanks

Guest
Guest's picture

I think the idea is ok, not mind blowing, but the art direction is rubbish sorry!

Guest
Diplodokus's picture

Nice idea. Horrible art direction.

Diplodokus
Activity Score 1821
Creative Director at J. Walter Thompson Amsterdam
advertising ninja's picture

i will never understand how an idea which does not bring a new insight and does not show a great execution has won GOLD in cannes. what we see here is on the package of 75 percent of lego sets. front they feature space ship, on the back suggestions of what to do with it. they are selling books of lego which is all about doing other stuff with existing sets. its been done before, by LEGO itself and by zillions of kids.. sure it is elegantly put but really really old news. weird.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
velle's picture

i love how ads like these NEVER FAIL to bring out the 12yo in me. never fails.

velle
Activity Score 1550
Copywriter
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