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Heart

Campaign
Published/Aired: 
December 2018
Lego: Heart

Description

With the idea that LEGO’s products are made of small pieces that are important to build the entire toy, the campaign aims to get people to be the missing pieces in somebody’s life by donating organs.

Print advertisement created by Seneca College, Canada for Lego, within the category: Toys.

Caption

0.0018% of Canadians donate organs

Be someone's missing piece
Go to missingpiece.ca and help us build a better future

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