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Purse, 2

Campaign
Agency Network: 
Published/Aired: 
November 2009
La Cucina Italiana:  Purse, 2

Description

Print advertisement created by BBDO, Italy for La Cucina Italiana, within the category: Media.

Caption

Your product will look more tempting in La Cucina Italiana.
To advertise your products, choose La Cucina Italiana: Italy's most influential gastronomic monthly, with thousands of readers all over the world.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Lorenzo Crespi, Piergiuseppe Gonni
Art Director: Domenico Montemurro
Copywriter: Davide Rossi
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tirthomitro's picture

wow!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

munirgee's picture

watered my mouth... :)

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Andrea Afeltra's picture

Great art

Andrea Afeltra
Activity Score 96
Art Director
doc's picture

nice

doc
Activity Score 46
doc's picture

nice

doc
Activity Score 46
ace85le's picture

very nice.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

CopyRight's picture

nice, but tempting isn't always abt food, could've used other tempting stuff ;)

CopyRight
Activity Score 713
Guest's picture

First thinking, but nice visual-

Guest
Guest's picture

Done so many times. As all the poor ideas.

Guest
kylestebbins's picture

i like the image, but that copy is reeeally suffering.

kylestebbins
Activity Score 77
Videographer at Roundscapes, LLC
Guest's picture

this is kind of confusing. your product will look more tempting, as in a regular sofa will be as tempting as a cake... OR that whoever sits in that chair will be with their legs open. please explain

Guest
adabortion's picture

This campaign is either too deep or too shallow. Too deep if what it means is that prospects should put their ads on La Cucina Italiana instead of a furniture or fashion mag. How many people will get that? Too shallow if what this all means is that food can look like something else. It can't get any more literal than this. Whew! I'm dizzy.

adabortion
Activity Score 615
Creative Director
miko1aj's picture

Creative directors times four and NO PHOTOGRAPHER at all, right?
Oh c'mn, shouldn't you had give someone a credit for his work? It's surely more deserved than work of 4 CD's.

miko1aj
Activity Score 3086
blacksmurf's picture

the cake seem SO fake.
Maybe it is true, i mean, but it seem a fake.
the shadow on the slice isn't following the right direction of the general shadow.
could be done better, i guess.

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

rolling.stone's picture

art is ok

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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joelapompe's picture
joelapompe
Activity Score 4003
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