Promotion of a beer brand partnership with jazz music festival. The festival ‘Bratislava Jazz Days’ takes place in October which is the same month when popular beer festival Oktoberfest happens. We used this and the 10° beer bottle cap to create Oktoberjazz, notifying people they can enjoy jazz music and great beer also in the 10th month. The answer to the brief was both right on the product bottle and in the date of the fest. All it took was a close-up shot.