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Fish

Campaign
Agency Network: 
Published/Aired: 
December 2008
IWC:  Fish

Description

Print advertisement created by Jung von Matt, Germany for IWC, within the category: Personal Accessories.

Caption

Water-resistant to 2000m. The Aquatimer Automatic 2000.

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Dirk Haeusermann, Wolf Heumann
Copywriter / Art Director: Alexander Hansen
Photographer: Stephan Foersterling
Graphic Design: Lars Borker
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Guest's picture

Love it!

Guest
Guest's picture

I love it! Even though you can't see the face of the watch I still think it's great.

Guest
kurtberengeiger's picture

My thought exactly, I would have liked to see the face as well...

kurtberengeiger
Activity Score 7330
Copywriter
john doe's picture

sometimes the creative just needs the product in his hands.
nice!

john doe
Activity Score 1571
Art Director
mark3r's picture

Award material.

mark3r
Activity Score 1949
Art Director at Scout
STRTLRS's picture

Beautiful ad. But I have to say, that is the thickest $5,000 watch. A website would have been nice too.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

You should take your own advice douche bag.

Guest
sneakyhands's picture

pretty sure that's a url in their comment, d-nozzle.

=)

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

Cool.

Guest
Guest's picture

great

Guest
Black.Rainbow.'s picture

For a looky-likey to work, it must be very intelligent, since it's a concept that's done to death - and this, luckily, is.

Very nice work - very smart.

Black.Rainbow.
Activity Score 162
My desk
Guest's picture

awesome!!!!
congratulations!

Guest
ORISHAS76's picture

Si no se ha hecho antes, me parece un buen anuncio.
Directo y nada forzado.
Aunque siento q es un poco 90.s

ORISHAS76
Activity Score 344
krautland's picture

meh... kind of okay but nothing to write home about.

krautland
Activity Score 3214
Art Director at erm... no calls please.
funky_frogii's picture

goooood.

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

sneakyhands's picture

resistant to 2000m?! in that case they should sketch in a little light bulb on its head so it looks like an angler fish.

sneakyhands
Activity Score 1857
Copywriter
AdvMan's picture

Sometimes one picture enough for idea

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Guest's picture

nice idea, simple ideas are the best!!!!!

Guest
Guest's picture

Fish are not water-resistant.

Guest
Enas's picture

yeah but lives in water ;)

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Guest's picture

Nice, although you have to be a giant to wear it :) (I just r-tried it with my own watch... the bracelet is way too short to form that figure...)

Guest
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