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Darts

Campaign
Agency Network: 
Published/Aired: 
November 2008
Like
38
Views
22082
IWC:  Darts

Description

Print advertisement created by Jung von Matt, Germany for IWC, within the category: Personal Accessories.

Caption

Passion for details.
International Watch Co. Schaffhausen

Advertising Agency: Jung von Matt/ Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Götz Ulmer
Art Directors: Andre Price, Florian Zwinge
Copywriter: Robert Müller
Photographer: Reinhard Hunger
Project management: Markus Wieser, Miriam Paneth
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Highest Rated

Guest's picture

What about 'Passion for precision'?

Guest
pietmiller's picture

Rubbish.

pietmiller
Activity Score 100
Creative Director
sumsum's picture

i doubt you've ever won sth...

sumsum
Activity Score 613
copywriter
Guest's picture

they're not showing details, they're showing miniature.
and the cockroach one is disgusting!

Guest
sneakyhands's picture

you're right, they're not showing details. they're showing dexterity at a miniature level. it may just be a missed translation, but 'details' doesn't fit the visual. i like the idea in the visual however.

also, i believe it was a flea. trust me, i have them.

sneakyhands
Activity Score 1857
Copywriter
picktokyo's picture

yeah, this is more to high end precision shit.

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

What about 'Passion for precision'?

Guest
Guest's picture

What about 'Passion for precision'?

Guest
fs's picture

Ever heard of flea?

fs
Activity Score 40
Creative Director
Guest's picture

no one needs our expensive products so we kill time with passion

Guest
Gedaermo's picture

Totally agree - if you wanted to show detail, you would have had to focus/zoom in on sth. really relly close: For example the flea´s johnson. So it just says "mini/tiny" things we spend our time with.
Sorry JvM...

Gedaermo
Activity Score 4
Copywriter
Guest's picture

That's a horrible idea.

Guest
Guest's picture

Dear God. I hope you're not a creative director.

Guest
Guest's picture

I loved it.
Shows you're concerned to the minimal details and precision. That's my first impression, and I don't think the target would try to find another way to see it as hard as people who commented already.
Good job.

Guest
Guest's picture

i don't really like the campaign, but i really like the idea about copycat.
nice thought.
compliments.

Guest
Guest's picture

D&AD Black Pencil!

Guest
Ed Mintone's picture

I was going to steal this ad, but the computer scolded me :[

Ed Mintone
Activity Score 585
Other
Guest's picture

There's always good old Command+Shift+4... :]

Guest
krautland's picture

it's not worth stealing and java script isn't exactly secure.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

D&AD kind of "work award stuff", not sure it works on normal people ... only for art directors pair of globular organs.

Guest
Guest's picture

Spoken like a guy who's never won anything.

Guest
winokur's picture

I think this is great stuff. The photography is really well executed and I totally get the idea of attention to detail (not showing detail but the attention it takes to be a perfectionist). The eye in the background is a little on the creepy side - kind of big brother.

winokur
Activity Score 47
Photographer at Winokur Photography www.winokurphotography.com |

Michael Winokur www.winokurphotography.com

AdvMan's picture

I miss original IWC text advertising

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Guest's picture

These are great. Nicely done, fun to look at, highly relevant.

Guest
salamandos's picture

lovely again

salamandos
Activity Score 1947
Art Director
Guest's picture

what financial crisis?? looks like agencies still have the money to spend on fake ads and submissions.

Guest
Guest's picture

I don't know what everybody is complaining about. I love this concept. The visual is drawing a lot of attention and it's very original. I agree that the line doesn't correspond 100% with the visual, but I think it's not very disturbing. Controversial ads often do good at award shows, so that promises something ;-)

Guest
Guest's picture

Maybe an eye for detail but definately not a passion. I think you need to show some passion for details and go back to the drawing board with this one.

Guest
Guest's picture

scam!

Guest
Guest's picture

great song by jamiroquai.

Guest
Guest's picture

great song by jamiroquai

Guest
Guest's picture

This and the series shows great creativity, are thought invoking and well laid out. I am suprised that there is no moderator to quell or delete the unfounded "crap talk" and foul language coming from the "guests and rubbish" slayers.

Guest
Guest's picture

This and the series shows great creativity, are thought invoking and well laid out. I am suprised that there is no moderator to quell or delete the unfounded "crap talk" and foul language coming from the "guests and rubbish" slayers.

Guest
Guest's picture

for my opinion it shows three different scenes of "games" and if you play real, you do it with a lot of fun and your mind, your heart and a lot of Passion!
And i think it is a Detail, because most things in our life are "only" little, but important Details, and no miniatures.
GREAT IDEA, I LIKE IT MUCH!!!
All the luck you needed guys for the award !

Guest
piricuddu's picture

Oh... This advertise is great.

piricuddu
Activity Score 4
Graphic and Designer
piricuddu's picture

Oh... This advertise is great.

piricuddu
Activity Score 4
Graphic and Designer
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